10 Key Social Media Marketing Tactics
Posted: Wed Jan 22, 2025 8:21 am
social media marketingJan 10
The well-known 4Ps of the Marketing Mix - Product, Price, Point of Sale and Promotion - are also implemented in the online environment and social networks are the main ally of companies. If more than half of the world's population is on them, it means that Marketing on social media works .
Before we begin with our decalogue of Social Media Marketing tactics, let's do a brief but obligatory review of the four "P"s to lower possible mental barriers and get rid of the feeling that digital does not apply:
Product : Your product, whether tangible or a service, is the core of your business. Before the digital boom, consumers could only get a physical experience; today, the goal of digital marketing is to student database your product to the customer also through online channels. The wide variety of formats that the medium allows is undeniable: flat or 3D images, animations, videos, interactive texts… Everything can contribute to enhancing it, so why give it up?
Online communication is no longer one-way, it goes both ways, giving rise to a crucial element: reviews or public opinions . Any consumer can check third-party opinions about your product, the information is available to them at all times and, above all, it is used in the purchasing process as a “thermometer”: it can cool or heat up the impulse.
This is where an undeniably useful practice comes into play: social listening , which you should include in your strategy. Simply put, it's that "if you go into social media, you should keep up to date with what's being said there (about you)." Monitoring mentions of your brand and your competitors helps you stay alert. All reviews have an influence, fluctuate, are issued in real time, are accessible, and generate a feeling about the products or services. All of them.
Price : This is undoubtedly THE issue for Marketing departments, and not always aligned with the rest of the departments. We will not go into the usual advice, we want to explain that there are digital tools that can help us obtain the maximum amount of information online, and that, in some way, will affect the determination of the price element. We must certainly keep ourselves updated on what is happening in our niche, the satisfaction of our clients and what the competition is doing.
Point of sale : The online medium is increasingly being exploited, in response to a growing demand marked by the digital consumer. Find out if your potential customers want to buy your product or service online, because if so, you must jump on the bandwagon so that your offer gets on the cart. We could talk for hours about eCommerce and mCommerce (buying from mobile), there is no doubt about the transformation that has taken place and how the consumer purchasing trend is shifting. There are countless news items, statistics and annual reports that provide us with interesting data.
The well-known 4Ps of the Marketing Mix - Product, Price, Point of Sale and Promotion - are also implemented in the online environment and social networks are the main ally of companies. If more than half of the world's population is on them, it means that Marketing on social media works .
Before we begin with our decalogue of Social Media Marketing tactics, let's do a brief but obligatory review of the four "P"s to lower possible mental barriers and get rid of the feeling that digital does not apply:
Product : Your product, whether tangible or a service, is the core of your business. Before the digital boom, consumers could only get a physical experience; today, the goal of digital marketing is to student database your product to the customer also through online channels. The wide variety of formats that the medium allows is undeniable: flat or 3D images, animations, videos, interactive texts… Everything can contribute to enhancing it, so why give it up?
Online communication is no longer one-way, it goes both ways, giving rise to a crucial element: reviews or public opinions . Any consumer can check third-party opinions about your product, the information is available to them at all times and, above all, it is used in the purchasing process as a “thermometer”: it can cool or heat up the impulse.
This is where an undeniably useful practice comes into play: social listening , which you should include in your strategy. Simply put, it's that "if you go into social media, you should keep up to date with what's being said there (about you)." Monitoring mentions of your brand and your competitors helps you stay alert. All reviews have an influence, fluctuate, are issued in real time, are accessible, and generate a feeling about the products or services. All of them.
Price : This is undoubtedly THE issue for Marketing departments, and not always aligned with the rest of the departments. We will not go into the usual advice, we want to explain that there are digital tools that can help us obtain the maximum amount of information online, and that, in some way, will affect the determination of the price element. We must certainly keep ourselves updated on what is happening in our niche, the satisfaction of our clients and what the competition is doing.
Point of sale : The online medium is increasingly being exploited, in response to a growing demand marked by the digital consumer. Find out if your potential customers want to buy your product or service online, because if so, you must jump on the bandwagon so that your offer gets on the cart. We could talk for hours about eCommerce and mCommerce (buying from mobile), there is no doubt about the transformation that has taken place and how the consumer purchasing trend is shifting. There are countless news items, statistics and annual reports that provide us with interesting data.