5. Talk to your audience and put yourself in their shoes

[Dimaeiya333]

There is nothing more effective than speaking directly to your audience.

You can spend hours browsing forums and searching social media, but you'll never get as much information as you would from a simple phone call, Zoom, or face-to-face meeting.

By addressing your audience directly, you can redirect the conversation if necessary, making it much more targeted and effective.

Start by reaching out to your current and past clients. This will give you enough confidence to call them or invite them via email to have a more in-depth conversation about their situation.

You can do this once a quarter or even once a year. Think of it as account management – ​​you might even get some business opportunities or, better yet, some referrals.

For new clients, make it a part of your regular approach.

Simply ask: “What bothers you most about your job?” or “What is your biggest challenge or difficulty right now?”

You'll discover many concrete examples of the problems they encounter, including what they're concerned about and what they'd like to see improved.

It's true that some alarming anecdotes will come up that you may not have discovered on the Internet. But that's a good thing, because it gives you the opportunity to resolve common problems that may have affected new users.

You can also collect examples or stories of how your company or product has helped your customers. Repurposing these interactions as customer testimonials is a great way to create content that resonates with potential customers and shows them what you can offer them.

6. Study your competitors and identify the content that works for them.
It's time to see what and who you're up against.

You will need to do more research on the topic you work on to find out what you vp communication officers email database r competitors are doing and learn how to do it even better.

At best, your content perfectly answers the customer's request and provides added value, whether it's a new opinion, a new perspective or an expert point of view on the topic. If you don't respect the EEA principles , you'll find it harder to rank in the SERPs.

Use a tool like BuzzSumo or Ahrefs to find out what content other companies are producing and how well it ranks. Enter your competitors’ URLs (especially those who rank ahead of you in the search engines) and identify the content that generates the most shares, backlinks, traffic, and sales.

If a type of content works for them, it can work for you too, as long as you use it correctly.

Don't forget that you're competing with sites that are at the same level or even higher. Trying to outrank the giants in your sector will get you nowhere.