The filter the Snapcode pulled up was
Posted: Wed Jan 22, 2025 8:10 am
Do something that will help your business stand out from the rest – and always make sure your product or service is the star of the show. View Previous Blog Post An Event Marketing Lesson from the Gilmore Girls Revival Avatar of Pulse MarketingBy Pulse MarketingReading time: 4 mins Topics: Event Marketing If you’re on Facebook or other social media platforms and have at least a few friends in the millennial generation, you might have noticed that Netflix launched a revival of Gilmore Girls, a popular television series from the early 2000s.
To promote the reboot, Netflix recreated Luke’s Diner, a fictional café from Gilmore Girls, by partnering with local coffee shops around the United States, including Maine’s own Coffee By Design. The national marketing mexico telegram mobile phone number list event drew hundreds of thousands of people – a quantifiable number because of a Snapcode. Snapcodes, SnapChat’s version of a QR code, were printed on thousands of cups, which were distributed to the locations.
used 880,000 times, according to Adweek. Before this marketing event, the Gilmore Girls revival would have undoubtedly drawn a huge audience, but Netflix’s marketing tactics, and the generation they targeted, prove an interesting point: that millennials invest in experiences, and that marketing tactics like this are an important way to engage them.
To promote the reboot, Netflix recreated Luke’s Diner, a fictional café from Gilmore Girls, by partnering with local coffee shops around the United States, including Maine’s own Coffee By Design. The national marketing mexico telegram mobile phone number list event drew hundreds of thousands of people – a quantifiable number because of a Snapcode. Snapcodes, SnapChat’s version of a QR code, were printed on thousands of cups, which were distributed to the locations.
used 880,000 times, according to Adweek. Before this marketing event, the Gilmore Girls revival would have undoubtedly drawn a huge audience, but Netflix’s marketing tactics, and the generation they targeted, prove an interesting point: that millennials invest in experiences, and that marketing tactics like this are an important way to engage them.