In 2017, Amazon acquired Souq, a local foreign trade e-commerce platform in the Middle East, and entered the Middle East market in a strong way. It currently covers many countries in the Middle East telephone numbers in saudi arabia and North Africa, including Saudi Arabia, the United Arab Emirates, Egypt, Bahrain, Kuwait, Oman and Qatar. It has more than 10 operation centers, 65 self-operated and third-party delivery stations, and a network of distribution service providers for small and medium-sized enterprises in the region.
Noon is the second largest foreign trade e-commerce platform in the Middle East. It was founded in 2016 by UAE entrepreneurs and Saudi Arabian sovereign investment funds with a joint investment of US$1 billion and officially launched in January 2017. The platform aims to become the "Amazon" and "Alibaba" in the Middle East, providing a variety of categories of goods such as fashion, electronics, beauty products, household goods, etc. Its main sites are located in the UAE, Saudi Arabia and Egypt.