5 reasons why your business needs a digital agency specialized in SXO
Posted: Wed Jan 22, 2025 7:59 am
It's no longer enough to have a website that's optimized for search engines (SEO). User behavior has evolved, and it's now crucial to offer a seamless and engaging user experience that complements that technical optimization. This is where SXO (Search Experience Optimization) comes into play , a strategy that combines the best of SEO with a deep focus on user experience (UX) and conversion rate.
“As a B2B digital agency, our comprehensive strategy combines SEO, SXO to maximize visibility, improve user experience and strengthen our clients’ online brand credibility. It’s not just about attracting traffic, but about converting visitors into customers and building long-lasting relationships ,” highlights Boris Fernandois , Head of UX/UI at Fusiona.
In this article, we share five key reasons why your business needs a digital agency specializing in SXO to maximize its online presence and increase conversions. In addition, we will give you some recommendations for reference of best practices.
1. SEO and user experience combined
Traditional digital agencies often focus on improving search engine rankings, but a digital agency with an SXO approach goes one step further. SXO optimizes not only to make your site visible in search engines, but also to ensure that users have a positive experience when they arrive at your site.
Why does it matter?
While good Google rankings are essential, they are just the beginning. An SXO strategy ensures that visitors not only find you, but stay on your site, engage with your content, and take key actions, such as purchasing a product or filling out a form.
Example:
Imagine your website appears on the first page of Google, but upon entering peru whatsapp lead it is slow to load and difficult to navigate. Users will abandon before engaging, negatively impacting both your conversions and your rankings. This is where a specialist SXO digital agency comes in , optimising your site for speed, simplicity and accessibility, ensuring visitors enjoy a frictionless experience.
“ Our solutions combine technical and strategic actions ranging from image and code optimization to an intuitive and secure design . This not only improves your site’s positioning, but also converts visitors into customers ,” Boris adds.
2. Continuous improvement of the experience to increase conversions
User experience is one of the most important factors in getting website visitors to convert. An easy-to-navigate site with relevant and accessible content reduces bounce rates and increases conversions.
Why does it matter?
When users enjoy a satisfying experience, they are more likely to make a favorable decision, whether it is a purchase, subscription or contact. A digital agency with expertise in SXO ensures that the user experience is aligned with business objectives, continuously optimizing key elements of your site to encourage conversions.
Example:
An ecommerce site with a complicated or lengthy checkout process will lose potential customers. By implementing improvements to the site's usability (such as simplifying the checkout process or adding clear CTAs), a digital agency can significantly increase sales.
“ A good strategy would be to design a single-page checkout, which includes all the essential elements, such as product selection, customer information, shipping address, and payment information, in one place. With this, the customer can review all the information before confirming the purchase, without having to navigate to different pages , ” recommends Fernandois.
3. Quick adaptation to user behavior trends
Online user behavior is changing rapidly. From the increasing importance of voice search to the need for sites to be fully mobile-optimized, keeping up with these trends can be overwhelming. A digital agency specializing in SXO is constantly up to date in these areas and knows how to adapt your website to take advantage of them.
Why does it matter?
If your site isn’t optimized for the latest trends, you could be missing out on key traffic and sales opportunities. An SXO-focused agency makes proactive adjustments based on new user demands, ensuring your business stays competitive in the changing digital landscape.
Example:
Mobile users now outnumber desktop users in many industries. If your site isn’t optimized for a fast, mobile-friendly experience, you could be losing customers. An expert SXO digital agency will adapt your site to ensure a seamless experience on any device.
“ In our solutions, we apply UX design principles to create digital products that not only meet expectations, but also attract and engage users. This ensures smoother interactions and greater satisfaction ,” adds our expert.
4. Creating relevant content focused on user experience
A digital agency with an SXO approach understands that your website content must be optimized for both search engines and end users. Content should not only attract clicks, but also keep users engaged and motivated to take action.
Why does it matter?
Relevant and optimized content under an SXO strategy ensures that users find what they are looking for quickly and easily, generating a positive experience that keeps them engaged. In addition, Google rewards sites that provide real value to users with better positions in search results and even more so if you follow their own SEO guide for beginners , where they make multiple mentions about user experience and important elements to position your website.
Example:
A blog that combines SEO-optimized articles with a focus on practical utility and clarity appeals to both Google and users. This results in more time on page, more interactions, and a higher likelihood of conversion.
To achieve this remarkable goal, Kathleen Roldán, SEO Analyst at Fusiona, shares a key recommendation with us: “ To maximize the impact of your blog, my main recommendation is to conduct exhaustive keyword research, focusing on relevant and long-tail terms.
Next, create informative content that offers clear solutions, using an attractive format with headings and lists. Don’t forget to optimize each article with naturally semantic keywords and create click-inducing meta descriptions . ”
5. Comprehensive measurement: much more than traffic
In an SXO strategy, success is not measured solely by the amount of traffic that reaches your website. A digital agency specializing in SXO focuses on measuring how users interact with your site, using more advanced metrics such as dwell time, conversion rate, bounce rate, and user satisfaction.
Why does it matter?
There’s no point in attracting traffic if that traffic doesn’t lead to meaningful conversions or engagement. With SXO, you do a deeper analysis of your data, to understand what’s working and what needs improvement. This allows you to make data-driven adjustments, continually improving both the user experience and business results.
Example:
A digital agency can implement A/B testing to identify which versions of pages generate better results in terms of conversion. This way, they can make informed decisions to optimize the user experience and improve business KPIs.
If you want to reinforce more key ideas to get the user of your digital product to click and complete a conversion, we invite you to read the following article on “ How to design an effective CTA ”. In it, we share examples of good practices that will be very useful to you.
Conclusion
A strategy that combines SEO with user experience optimization (SXO) not only improves your visibility in search engines, but also ensures that visitors who arrive at your site have a quality experience when interacting.
A digital agency specializing in SXO will support you in improving your positioning, conversion rate and loyalty, as well as reducing the bounce rate. By doing so, you will be able to create a comprehensive experience that not only attracts and engages, but also converts users into loyal customers.
“As a B2B digital agency, our comprehensive strategy combines SEO, SXO to maximize visibility, improve user experience and strengthen our clients’ online brand credibility. It’s not just about attracting traffic, but about converting visitors into customers and building long-lasting relationships ,” highlights Boris Fernandois , Head of UX/UI at Fusiona.
In this article, we share five key reasons why your business needs a digital agency specializing in SXO to maximize its online presence and increase conversions. In addition, we will give you some recommendations for reference of best practices.
1. SEO and user experience combined
Traditional digital agencies often focus on improving search engine rankings, but a digital agency with an SXO approach goes one step further. SXO optimizes not only to make your site visible in search engines, but also to ensure that users have a positive experience when they arrive at your site.
Why does it matter?
While good Google rankings are essential, they are just the beginning. An SXO strategy ensures that visitors not only find you, but stay on your site, engage with your content, and take key actions, such as purchasing a product or filling out a form.
Example:
Imagine your website appears on the first page of Google, but upon entering peru whatsapp lead it is slow to load and difficult to navigate. Users will abandon before engaging, negatively impacting both your conversions and your rankings. This is where a specialist SXO digital agency comes in , optimising your site for speed, simplicity and accessibility, ensuring visitors enjoy a frictionless experience.
“ Our solutions combine technical and strategic actions ranging from image and code optimization to an intuitive and secure design . This not only improves your site’s positioning, but also converts visitors into customers ,” Boris adds.
2. Continuous improvement of the experience to increase conversions
User experience is one of the most important factors in getting website visitors to convert. An easy-to-navigate site with relevant and accessible content reduces bounce rates and increases conversions.
Why does it matter?
When users enjoy a satisfying experience, they are more likely to make a favorable decision, whether it is a purchase, subscription or contact. A digital agency with expertise in SXO ensures that the user experience is aligned with business objectives, continuously optimizing key elements of your site to encourage conversions.
Example:
An ecommerce site with a complicated or lengthy checkout process will lose potential customers. By implementing improvements to the site's usability (such as simplifying the checkout process or adding clear CTAs), a digital agency can significantly increase sales.
“ A good strategy would be to design a single-page checkout, which includes all the essential elements, such as product selection, customer information, shipping address, and payment information, in one place. With this, the customer can review all the information before confirming the purchase, without having to navigate to different pages , ” recommends Fernandois.
3. Quick adaptation to user behavior trends
Online user behavior is changing rapidly. From the increasing importance of voice search to the need for sites to be fully mobile-optimized, keeping up with these trends can be overwhelming. A digital agency specializing in SXO is constantly up to date in these areas and knows how to adapt your website to take advantage of them.
Why does it matter?
If your site isn’t optimized for the latest trends, you could be missing out on key traffic and sales opportunities. An SXO-focused agency makes proactive adjustments based on new user demands, ensuring your business stays competitive in the changing digital landscape.
Example:
Mobile users now outnumber desktop users in many industries. If your site isn’t optimized for a fast, mobile-friendly experience, you could be losing customers. An expert SXO digital agency will adapt your site to ensure a seamless experience on any device.
“ In our solutions, we apply UX design principles to create digital products that not only meet expectations, but also attract and engage users. This ensures smoother interactions and greater satisfaction ,” adds our expert.
4. Creating relevant content focused on user experience
A digital agency with an SXO approach understands that your website content must be optimized for both search engines and end users. Content should not only attract clicks, but also keep users engaged and motivated to take action.
Why does it matter?
Relevant and optimized content under an SXO strategy ensures that users find what they are looking for quickly and easily, generating a positive experience that keeps them engaged. In addition, Google rewards sites that provide real value to users with better positions in search results and even more so if you follow their own SEO guide for beginners , where they make multiple mentions about user experience and important elements to position your website.
Example:
A blog that combines SEO-optimized articles with a focus on practical utility and clarity appeals to both Google and users. This results in more time on page, more interactions, and a higher likelihood of conversion.
To achieve this remarkable goal, Kathleen Roldán, SEO Analyst at Fusiona, shares a key recommendation with us: “ To maximize the impact of your blog, my main recommendation is to conduct exhaustive keyword research, focusing on relevant and long-tail terms.
Next, create informative content that offers clear solutions, using an attractive format with headings and lists. Don’t forget to optimize each article with naturally semantic keywords and create click-inducing meta descriptions . ”
5. Comprehensive measurement: much more than traffic
In an SXO strategy, success is not measured solely by the amount of traffic that reaches your website. A digital agency specializing in SXO focuses on measuring how users interact with your site, using more advanced metrics such as dwell time, conversion rate, bounce rate, and user satisfaction.
Why does it matter?
There’s no point in attracting traffic if that traffic doesn’t lead to meaningful conversions or engagement. With SXO, you do a deeper analysis of your data, to understand what’s working and what needs improvement. This allows you to make data-driven adjustments, continually improving both the user experience and business results.
Example:
A digital agency can implement A/B testing to identify which versions of pages generate better results in terms of conversion. This way, they can make informed decisions to optimize the user experience and improve business KPIs.
If you want to reinforce more key ideas to get the user of your digital product to click and complete a conversion, we invite you to read the following article on “ How to design an effective CTA ”. In it, we share examples of good practices that will be very useful to you.
Conclusion
A strategy that combines SEO with user experience optimization (SXO) not only improves your visibility in search engines, but also ensures that visitors who arrive at your site have a quality experience when interacting.
A digital agency specializing in SXO will support you in improving your positioning, conversion rate and loyalty, as well as reducing the bounce rate. By doing so, you will be able to create a comprehensive experience that not only attracts and engages, but also converts users into loyal customers.