According to purecontent, the CEO of experiential agency George P. Johnson, Chris Meyer, said that event marketing was taking off for three reasons: “‘1. A shift in preferences by millennials who not only expect but prefer experiences over any other engagement. 2. Data-driven platforms that allow hyper-personalisation and much stronger metrics. 3. Heightened creative thinking applied to experience design to create unique and valuable interactions.
Experiential has finally taken its place at the adult table as it relates to marketing mix and investment.’”, or a more rural setting, such as Presque Isle, you might wonder how exactly you can create an event that israel telegram mobile phone number list will do what Netflix did. Taking something to that level probably isn’t in the cards, but participating in local initiatives that help market your business is a great way to get started with event marketing.
A good example of this is the Bangor chapter of Greendrinks. Greendrinks is an organization that holds family-friendly, sustainability-focused networking events in Greater Bangor. Greendrinks partners with local businesses who act as hosts. These hosts provide a space for Greendrinks to hold their monthly events, and it also provides a platform for the business to let others try out their products.