New businesses and the cloud, the perfect symbiosis to gain market share

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Discover why new businesses and the cloud increasingly go hand in hand and how to make the most of this tool for growth

Jun 29, 2022
Today's companies face very short evolution cycles. The time to achieve a good brand imprint is short and customers do not usually give second chances. To quickly gain market share and accelerate growth, demonstrating suitability and responsiveness, cloud computing and cloud data management are the best allies, especially for startups. Let's see why.

To changing needs, agile tools
While until a few years ago products and services remained in time and were part of a company's expertise , today what matters is constant updating and innovation, because the needs and demands of customers are changing much more quickly and require constant adaptation.

Entrepreneurs across all industries are feeling the 99 acres database to meet the evolving needs of their customers, and in this scenario, companies are moving both application development and customer service to the cloud to ensure a faster and more secure engagement platform.

Cloud adoption is accelerating all over the world, and the reality of startups is moving in the same direction, as the advantages of the cloud for entrepreneurs create opportunities for growth.





The global cloud computing market continues to experience steady growth, with significant increases in investment over the past few years to date. This is particularly reflected in various areas, including business process deployments, platforms, infrastructure, software, management, security and advertising services.

Source: Statista



The imperative of efficiency
Going to market today requires a commitment to efficiency more than ever. High competition means that trial and error times must be overcome with agility. On this path of constant optimization, data management is what allows new businesses to learn from mistakes in real time, generating superior experiences at every step, and responding proactively whenever the data detects opportunities for improvement.

This speed of growth takes us directly to another point: competing in the big leagues: having a large amount of information stored digitally (which continues to grow day by day) provides such a global and complete vision of the market that it enables companies that make good use of the cloud to be at the same level as companies and corporations with a long history and larger size.

Hybrid cloud , for example, has an important place in organizations because it is a proven way to reduce infrastructure costs and enable simple and efficient data migration. Multi-cloud environments, on the other hand, generate control, security and data sovereignty, while providing the company with economy, speed and scalability.

Experts point out that there is still a shortage of expert talent to implement these new technologies, as they are updated quickly and continuously. For this reason, companies must also invest in training or hire services from specialized providers to train their IT teams.

Cloud computing for entrepreneurs provides greater business resilience and provides agility, which is essential for being able to innovate in the long and medium term. Choosing a cloud provider correctly means understanding that there are many options, but in practice the service is the most important thing. Although cloud management depends on each startup, the particularities of each sector will set different guidelines and needs that will need to be analyzed at each step by an experienced advisor.