Page 1 of 1

Why is a lead nurturing scenario necessary

Posted: Wed Jan 22, 2025 7:04 am
by shaownhasan
Leads are generated by having users who are interested in the advertisement make inquiries. Mass advertising was one of the mainstream marketing methods before the spread of the Internet. Although the popularity of online media is increasing, there are still many users who watch TV and read newspapers. By posting advertisements, you can catch the attention of many people and, if they make inquiries, you can get a lot of leads. On the other hand, the disadvantage of mass advertising is its high cost.


The production costs for creating a TV commercial laos telegram data and the fees for placing an advertisement in a newspaper or magazine tend to be expensive. Method 6: Launching inside sales One of the sales techniques that is attracting attention from B2B companies is inside sales . Inside sales refers to a sales method that is conducted remotely (non-face-to-face) using telephone, email, online conference tools, etc. Unlike a visiting sales style, inside sales can be conducted without being bound by time or place, which leads to cost reductions such as shortening travel time.


The degree of willingness to purchase varies from customer to customer, ranging from "I want it now" to "I'm interested." Therefore, inside sales interviews the customer and predicts the likelihood of a contract based on the customer's situation and reaction. To conduct inside sales, you need to make preparations such as adjusting your internal structure and creating a customer list. However, by classifying customers according to the probability of closing a deal, you can prioritize sales, which allows for efficient follow-up.