1. Conduct a conversion audit

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An audit is the first key step to improving conversion rates. A conversion audit helps identify elements of your website that need to be optimized for immediate improvement. The idea is to find potential barriers to conversion and fix them immediately.

A site-wide audit should focus on three main variables:

User Experience: Does the website flow, is it easy to navigate, does it encourage engagement and conversion?
Sales Funnel: Is the checkout process simple and easy to complete? Do other parts of the website and its content support and encourage the conversion process?
User behavior: Where on your website do most visitors convert? Which CTA buttons do they most likely use? What journey do visitors take on your website that leads to conversion?
A conversion audit should help you find those easy wins. For example, if a landing page is missing a CTA at the top, this can lead to a leak of potential conversions. Adding a prominent CTA for visitors to see immediately can help increase CVR.

Try to detect frictions in the user experience and customer journey of the website that prevent potential customers from taking the desired action and moving on to the conversion phase.

Here is a list of tools that can help you perform a conversion audit like a pro:

Google Analytics: Uncover user behavior and sales funnel leaks.
Heatmap Tool: Monitor user behavior and identify strong and weak areas on web pages.
Session recording and usability testing tools: Find and fix UX errors to improve the user experience on your website.
Feedback: Use surveys and feedback forms to understand user behavior and impediments to conversion.
2. Optimize your website design
It only takes a fraction of a second for a visitor to get an idea of ​​what a website is all about. This first impression is crucial and will have a huge impact on the decision to stay on the page or leave. A poorly designed website will naturally have a low conversion rate, as a large portion of visitors will abandon the site immediately, without even having the chance to connect.

If you manage to impress them and they decide to stay, the experience they purchasing directors email database have with your website design and layout as they continue browsing will also play a big role in your conversion rate.

Optimizing your website design doesn't necessarily mean it has to be fancy and luxurious. Instead, focus on a design that encourages conversions. Above all, your website should have a design that encourages conversions.

Here's how to do it:

Keep it simple, clear and intuitive.
Mobile-friendly. Most people use their mobile devices to browse the Internet, so your site needs to work seamlessly on all devices.
Make sure CTAs are prominent and compelling.
Use visual cues to tell visitors about important elements on the page.
Smart use of white space will help draw attention to the CTAs.
Improve navigation and website structure to make it easier for visitors to find their way.
Design navigation, menus, and interlinks in a way that helps and guides visitors through the conversion funnel
Add relevant and eye-catching images to keep users' attention.
Check out Outbrain’s eBook landing page. The bold title, accessible form, and orange CTA help achieve low bounce rates and good conversion rates: