When acquiring new customers, it is important to determine CAC and LTV

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[Point 5] Build trust with customers and potential customers Acquiring new customers involves a series of processes, from target selection to closing the deal. If you have a system where the person in charge changes for each phase, it is important to have a sufficient handover. Especially in the case of a pull model, make sure to smoothly relay information from marketing to inside sales , and then to the person in charge of making proposals directly to customers, in order to build trusting relationships.


[Point 6] Use tools and systems for analysis It is also japan telegram data important to use customer management tools and marketing tools to analyze what attributes your potential customers actually have. By getting a detailed understanding of the attributes of your potential customers, you will be able to consider appeals and measures that are appropriate for your target. For example, there may be cases where the attributes of the expected target and the actual customers differ, such as "the expected target was women in their early 20s, but upon analysis, the actual purchasers were found to be in their early 30s.


" Therefore, it is important to conduct thorough analysis and tailor your appeal to the actual customer demographic. In the above case, it would be a good idea to change your measures to strengthen SEO, focusing on keywords that targets in their early 30s are likely to search for, and to provide useful content that solves the problems that women in their early 30s are likely to have, in order to increase awareness and increase potential customers. Please feel free to ask any questions, even if they are trivial! Tools to help you acquire new customers To acquire new customers, we recommend introducing "MA tools" that are useful for marketing and "analysis tools" that are necessary for analyzing owned media and websites.