Given apple's privacy changes, this is currently the most accurate indicator of email newsletter engagement. Email click rate vs email click rate vs best industries: email click rate emails sent by media outlets had the highest click rates at . Bloggers followed closely behind at and emails sent by architecture and construction companies at . It's easy to see why emails from the first two sectors recorded high click-through rates. These types of newsletters often include many links to content on the publications' websites, which encourages clicks.
Better click-through rates media botim data () blogger () architecture and construction () worst performing industries: click-through rate the sectors with the lowest percentage of clicks were politics, software and web applications, and restaurants. Despite the low click-through rate, each of these sectors had respectable open rates. This suggests that the messages were still providing value. It's possible that the lower click-through rate is simply because these messages contain less clickable content. Lower click rates politics () software and web applications () restaurant () ➜ interesting fact: the overall click-through rate remained relatively stable from to , with a slight decrease from to .
The biggest drop was in the gaming sector, which was -, while the biggest increase was in the architecture and construction sector, which rose by . Benchmark for click-through rates ctr benchmark like click-through rate, click-through rate (ctr) tells you how many recipients clicked on a link in your email. The difference is that click-through rate only takes into account recipients who opened the email. Ctr in email vs ctr in email vs top performing industries: click rate the winner in this category is the media.