How to create an audience in GA4

[ishanijerin1]

We'll show you how to create an audience from the moment you enter the GA4 screen!

Audience creation steps
➀ In GA4, select “Gear” ⇒ “Audience”.


2) Select “Audience.”


3) Select “Create a Custom Audience.”


4) This will take you to the audience advantages of truemoney database creation screen, where you can select the conditions you want to create.


Selecting a condition range
In segment types, you can select a range of conditions.

User segments : across sessions, within the same session, within the same event

Session segments : within the same session, within the same event

Event Segment : Within the same event


How to create an audience with "3 sessions" as a condition
Example: Checking whether the number of sessions makes a difference in results.

[Setting conditions]
Page location: relevant URL
Selected event: session_start
Selected event parameters: number of events
Other audience settings: enter the target period.


How to create an audience based on "device"
Example: Checking the difference in behavior between traffic from smartphones and tablets.

[Setting conditions]
Page location: URL
Event to select: Device category
condition: Select "mobile" or "tablet"
Other audience settings: Enter the target period


GA4 Audience-based distribution examples
In one of our projects, we linked Google's audience list with an audience list created in GA4 and tested it. We found that
, depending on the campaign, GA4's audience list produced better results in several cases.

Specifically,
when we delivered ads using "media retargeting" vs. "GA4 retargeting (three or more sessions)," the CVR of the GA4 audience list was higher, and the overall CPA improved.

By utilizing GA4 data, we
can now create audience lists from various perspectives and conduct verification that was not possible with the media's audience function alone!