Who will you sell your services or products to?

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Your business name should be accurate, simple, short and memorable, and of course not already in use in your industry.

Avoid long names, one or two words is ideal. However, if you create a short phrase of 3 or 4 words, it is also valid.

Who will be your target audience?

Thinking about selling to everyone would not be a viable option, although it will depend on the type of business, but if you define who your potential clients will be in a clear and precise way, marketing and sales efforts will obviously be directed in a specific way.

The ideal client or buyer persona, by nature, has well-defined interests, so you must also determine the objectives you want to achieve in terms of business growth, as well as financially.

Business Description
Explain clearly and in a well-defined way why your products are valuable, chief vp sales marketing officers email lists this is ideal if you are looking for investors.

Set a start date and a 1-2 year timeframe to demonstrate your success. Establish what you aim to achieve in a given time frame and of course what you hope to do with the profits.

Services and products to offer
Show and describe the products you are going to offer your customers, talk about their features and advantages, ways of use, life cycle, whether they meet your customers' needs, among other aspects, depending on the type of product or service.

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Your product should have 3 general focuses, it can be your own product, handcrafted, or an original from a manufacturer, as it will help you stand out in the market. You can also customize an existing product by adding unique ideas, designs, etc.

Business Finance
It doesn't matter if your initial business plan is to have a physical or online store, or to start from home, or if you're going to invest a little or a lot. It's clear that one of the goals shared by business owners is to make money.

Therefore, it is very important that you increase your knowledge in this area, in finance . Since there are many businesses that will require a small or large investment for equipment, inventory, physical space or other, and others will not, it will depend on what you have chosen.

So before you start spending money, have a clear vision, so when you reach the break-even point you know how to manage money.

Keep records of your income and expenses, that way you can control your cash flow. Also, try to have a specific account and card for your business, that is, separate your business finances from your personal ones.

Market/Competition Analysis
As we mentioned before, you must know certain aspects in order to determine if your product or service will be successful in the market. Remember that it is not about copying but about being inspired to be better.

Know the performance of your competitors
Learn about your competition's strengths
Analyze trends and mesh them with your company
Evaluate the risks and potential barriers your business may face.
Create opportunities and reduce potential problems.
Explain why your product or service will stand out in the market.
Take notes about your potential customers, such as age, income, location, gender, and occupation.
Research the sector and understand the current demand.
Indicate the estimated cost of your products and services
Marketing Strategy