It is best to place it at the top of the page

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The same goes for your call to action. By limiting the options, you reduce the mental effort of the user. And the easier you make it for them, the greater the chances of success. 3.- Be very careful with the location of your CTA Effective CTAs Another important factor is the position of the call to action within your landing page. or above the fold. It is really important that your call to action stands out among the content, otherwise the user will not even see it. To do this, you need to have eye-catching visual elements, contrasting colors, unusual shapes, legible texts, etc. And of course, the design must be attractive. 4.- Colors do influence calls to action Effective CTAs Only 47% of companies have appropriate call-to-action buttons.


And color is a major determining factor when gmx email list it comes to buying: 84.7% of users say that color is the main reason why they buy a product. On the other hand, 80% think that color increases brand recognition. Furthermore, 52% of potential buyers do not return to a store due to aesthetic factors. Humans form an impression of a product within the first 90 seconds of viewing it. Between 62% and 90% of this judgment is based solely on color. When making a purchase, 93% of users focus on the visual appearance, 6% on the texture and only 1% on the sound or smell. Why do you think this data wouldn't also affect your CTAs? A study by Kissmetrics on color psychology highlights that there are colors that attract consumers more. And in this way, three types of buyers can be distinguished: Those who do it on impulse are more attracted to orange, black and blue.