The differences between BtoB and BtoC are summarized in the table below. BtoB BtoC Products and services handled We handle more than just finished products Basically a finished product price High Low Sales method They are often sold directly by the companies that make them. Often sold through retail stores and e-commerce sites Decision maker Approved by multiple people Consumers make their own decisions Review period Long Short Brand switching (switching to a different brand) Easy to wake up Hard to wake up Customer Relationships Keep communicating Not much communication after purchase Now let's take a closer look at each item.
Difference 1: Products and services offered Difference cambodia telegram data between B2B and B2C marketing The first difference is the products and services that are handled. BtoC generally deals in finished products, while BtoB often deals in non-finished products. BtoC deals with products and services targeted at general consumers, such as everyday items. The purpose of general consumers purchasing products and services is to improve the quality of their lives. For this reason, users tend to prefer finished products that they can use immediately after purchasing and that give them a sense of satisfaction.
BtoB is a business-to-business transaction. The purpose of a company purchasing other companies' products is to make a profit. In order to increase profits, they may purchase parts from other companies and sell the products they manufacture, or use other companies' services to reduce costs. In this way, BtoB also handles "parts and raw materials" and "services that support part of a company's activities" in addition to finished products. Difference 2: Price The prices of the products and services handled also differ between BtoB and BtoC.