So you have time to continue capturing leads beyond your geographic

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If you have a presence in the online environment and your company also allows the purchase of products and services digitally, it is time for you to update your database and bring it up to date. Remember that it's still August, borders and take advantage of those tourists who may be part of your potential target audience. In this case, email marketing is the best option to do it. Newsletters are ideal for attracting new subscribers. This channel can help you with several objectives such as: Build loyalty among your users. Attract potential customers. Generate a greater volume of traffic to your website. 4.- Even if you have new clients, your priority is recurring clients back to school Several studies indicate that most of the sales generated by a brand are made by people who have already been customers.


Therefore, your own customers should be the at&t email list protagonists of your back-to-school communication strategy. Don't forget that they already know you. They also know your product, how you work and how to navigate your website. Therefore, you don't have to focus your strategies on convincing this audience to choose you. You have to build loyalty. For this, it is important to make them feel special. As is the case in the example, in which a complicity is established between the brand and users. 5.- Brainstorming back to school communication strategy During the summer, your team has gone on holiday and will probably have seen new countries and new ways of thinking. Therefore, it is very likely that more than one of them will come back with renewed ideas or with examples of campaigns they have been able to observe outside of here.