The play: Ditching human influencers exclusively for AI influencers will backfire.

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But by working with human creators and influencers on AI-generated content, you could intrigue audiences and foster engagement, rather than sending them down a dystopian rabbit hole.

Meta: AI-dorable
Meta is betting on an AI-powered future. The brand bahrain b2b leads just announced their next generation of AI infrastructure, and has been promoting Meta AI, their AI lab. While much of the conversation surrounding AI is serious (for good reason), Meta is using light-hearted content to break the ice.

Meta is starting AI conversations in a way that feels approachable and familiar on social: cute cat content.

Like this roundup of cloud-inspired images.

A screenshot of an Instagram carousel created by the brand Meta which features cute AI-generated cloud images. The cover image is a fluffy cloud cat.

Comments on the post range from “I want to be sitting on the couch with my kitty eating a cloud cookie ” to calls for a Meta-hosted creator AI festival.

Other Meta AI content features pet portraits and photoshoots—a relic of social media days of yore—with a modern twist.

Promotion of Meta AI has helped the brand and its AI lab secure 10 million impressions on X, according to Sprout Listening data from March 12 to April 11, 2024.

The play: AI is a complex and often divisive topic. Yet, it remains a central part of the cultural zeitgeist and will only become more relevant moving forward. Instead of shying away from it, take a cue from Meta by leaning into it in a way that feels familiar and fun. Transparency (i.e., labeling AI-generated content as such) will help you retain trust now and in the future.