Choosing an app to post ads
Facebook Ads and Google Ads: Advantages and Disadvantages
In digital marketing there is a common factor and these are the Ads or better known as online ads. There are many ways to publish an online ad. Today we will focus on two main ones: Facebook Ads and Google Ads .
Most companies wonder which of these two alternatives is the best for carrying out these advertisements. It is important to know that both work differently on the purchase cycle. That is why today we are going to clarify the advantages and disadvantages of these two alternatives so that you have a clearer idea of which one to implement.
Facebook Ads Concept
Facebook is the most widely used tool for social media advertising. Nowadays, there are online ads on other social networks such as LinkedIn, Instagram and Twitter. But Facebook is undoubtedly hungary whatsapp data ahead, due to the large number of active users it has.
Facebook has a large number of users
Facebook has more than 1.28 billion active users
How Facebook ADS Works
This platform allows the creation of ads with both text and photos. These ads can also be redirected to your business's fan page or to an external website. One of its main features is the high segmentation of the public that will be able to see the ad.
Facebook does this thanks to its users, since they provide a large amount of information that achieves a qualified segmentation of its users.
Due to the combination of both text and images, the ad contains aspects of softness and at the same time is more persuasive than those ads in which there is only text.
Facebook Ads are paid through pay per click or pay per view. This pay per view is also known as cost per thousand, meaning it is paid once the ad has a thousand displays.
Types of ads that can be made on Facebook
Sponsored Story: This is an ad that will be shown to friends of the people who follow your page.
Post promotion: An organic post will only reach 16% of the users who follow your page, whereas when a post is promoted it will reach many more users.
An example of how Facebook Ads works would be if a school starts a registration campaign and chooses as its target audience those mothers with children between the ages of 5 and 10 and all those people who are interested in education. The algorithm will group all those people who have these characteristics according to the information they have provided and in turn interacted with educational content.
Advantage of Facebook Ads
One of its main advantages is that these ads will reach a huge number of already qualified consumers, which causes an automatic multiplication of these clients.