Summarize
Bidding advertising allows advertisers to place ads based on their own goals and budgets, which is more flexible than traditional media advertising and can more effectively improve advertising effectiveness, but the placement process is also more challenging and tests ability.
Therefore, when advertisers place bidding-based advertisements, they must fully understand the focus and execution methods, and formulate appropriate advertising strategies and plans, so that they can truly and effectively improve advertising effectiveness.
Make good use of AI tools to get twice the result with half the effort in marketing
Share to Facebook
In 2023, AI tools have also entered a mature stage. From system algorithms (let machine learning help you with intelligent advertising) to now, there are various application tools, such as ChatGPT/Claude/Bard for automatic text generation and Stable Diffusion/for automatic image generation. Midjourney / DALL·E 3, these tools not only provide smart solutions, but also push advertising production into a new field.
How to use tools to improve work efficiency has become a new bahamas phone number data trend. I often use these tools to discover content that I have never thought of before. For example, if there is a shopping cart product today, I will first use the tools to create a character profile. , it can point out many cut-off points that one would never have thought of, and then produce targeted advertising content through relevant characters, so that copywriters who are originally exhausted of inspiration can easily produce a large amount of copywriting content suitable for advertising. Through detailed specifications on the drawings, various advertising drawings can be produced, and some of them can even be directly uploaded to the system as materials.
I am afraid that what we will face in the future will no longer be limited to inspiration and software technology. I think it is more like a competition between imagination and narrative ability. Whether it is to write high-quality copy or produce appropriate graphic content, the most important thing is the "mantra" - Prompt. The essence of the mantra lies in how to Specifically express your needs, you can first feed the system relevant information, with clear instructions, so that the system can better understand your expectations, and then produce content that meets the needs. Appropriate spells can greatly improve work efficiency, and The output of the drawing can be reverse-analyzed by the tool to generate the drawing spell of the target screen, and then the output of the drawing content is quite close.