In modern business, communication makes a huge contribution to ensuring almost all aspects of organizational and management activities. Its role is extremely important. If business communications are built correctly, many tasks are solved much more effectively.
Communication with customers
A manufacturer, seller or brand needs customers who create demand for goods and services. Without them, there will be no business. Interaction with the client should not be accidental and thoughtless; strong and long-term relationships should be built. Therefore, businesses go to social networks and create their own corporate media. Their purpose is to strengthen the loyalty of the target audience.
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Business contacts with counterparties
A company or a private overseas chinese in australia data entrepreneur communicates not only with customers, but also with partners. Today, there are practically no niches left where a business can remain completely autonomous. It is necessary to negotiate, maintain business relations with landlords, suppliers, dealers, contractors and other counterparties. The strength and stability of entrepreneurial contacts directly depend on the quality of these business communications.
The main reason for entrepreneurs' problems in 80% of cases is poorly built communications. As a result, deadlines are incorrectly agreed upon, the terms of the transactions are unclear to both parties, and contracts are poorly drawn up.
Business contacts with counterparties
Communication within the team
The workforce is another participant in the business communications of an organization. The quality of internal communications and team cohesion largely determine commercial success. When employees do not perceive the instructions of management or do not fully understand them, they cannot carry them out correctly.
The motivation of employees depends on how communications are built in the company. No, motivation is not only fines, bonuses and salaries, as many bosses are sure, reducing the entire set of factors influencing an employee to the amount of money he receives. In fact, no one works solely for the sake of finances, for people they are only a means to buy a car, pay off a mortgage, spend a vacation at the sea, buy an expensive gift for a loved one, etc. Money is a resource, but not an end in itself.
Some are driven by the desire for professional growth or career advancement. Money has almost no influence here. Internal business communications in the company should be structured so that the manager can accurately convey these theses to the team and motivate people not only financially, but also based on their personal interests.
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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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