Your database must be well-maintained

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And introduce well-crafted images and texts to obtain the expected results in your campaign. 6.- Images that impact Powerful images in emails One of the current ways of designing website content is to use an image that takes up a large part of the design. The hero image you choose must be impressive. And it must be in high resolution. In other words, the quality must be very good. It also has to say something. The goal is to provoke an emotion in the person receiving it . That's why the image must support the text in some way, even if the graphic part takes center stage. The image is part of a whole. The same thing happens when a video is used instead of an image. It has to be in line with the objective of the email.


- Updated database Email marketing tips: clean betting email list up your database Many times the reason for the low opening rate of your email marketing campaign is the database. How often do you update it? It is very important that the emails you have remain current.Every so often you should check that the email addresses you send are correct, that they do not have strange names or, even, that they are active. If you don't do this, you will end up with a messy database and you won't be able to achieve your goal. Therefore, analyze your lists of records. It is better to have a smaller but effective database than a bunch of email accounts that don't go anywhere . 8.- Write with freshness Email marketing tips: Write with freshness Use a friendly, attractive and fresh language .