If you notice, in this type of products (raw materials) there is hardly any differentiation or specialization whether it is produced in the same country in which it is marketed or in any other part of the world.
Commodities generally refer to products, as they are more homogeneous than services (they are more difficult to define and there is always some difference between similar tasks from one brand to another).
Despite this, there are certain Online and Offline indian email database Marketing actions and strategies that are practically identical to each other, as we will see below, and which could be considered as commodities for production purposes in the marketing sector.
Therefore, following the line of commodity products, we could define commodities in Marketing as those basic services, with hardly any differentiation or specialization, that are used when carrying out comprehensive marketing strategies in any business.
But you may be wondering, what commodities exist and can I use them in my marketing strategies?
We all know the classic marketing tactics that have a well-known and similar effect on the market due to their massive use by a large number of brands, such as:
The typical 2X1.
Music and olfactory marketing in commercial premises and door-to-street establishments with customer service.
Fast delivery time (30 minutes, very typical for home delivery services) or they give you the product for free, etc.
These are clear examples of commodity actions and strategies in Marketing that any business can apply in its daily life and that are extremely similar to each other.
And you might ask yourself the following: why use commodity strategies in marketing if they are flat services, without any differentiation or specialization compared to the actions carried out by the competition?
The answer is very simple, these types of promotional actions always work and are known in advance by the brand and, above all, by the user, so they always have a good acceptance despite their simplicity and generality.