What does an influencer marketing manager do day-to-day?
Posted: Wed Jan 22, 2025 4:04 am
As more companies begin to haiti b2b leads invest in influencer programs, influencer marketing managers will play an indispensable part in forming positive brand-influencer relationships and developing social content that resonates.
The role of influencer marketing manager is still relatively new. But it already has a broad scope. Caroline Farley, Senior Manager of Influencer Marketing at the B2B process documentation platform Scribe, describes her role like this: “I’m responsible for influencer marketing from beginning to end—sourcing, contract writing, executing campaigns, reviewing content, making sure content deploys, following up with influencers and reporting on metrics. I own those key responsibilities for many different ongoing influencer partnerships.”
An influencer TikTok video reposted by Scribe that demonstrates how to use their browser extension
There is no such thing as a typical day because every partnership or campaign is unique. To deliver successful results, managing every influencer relationship requires a tailored approach.
As Highfill explains, “Influencer marketing managers do everything from influencer identification and outreach to relationship building and campaign management. No two days are the same, which I’ve always loved about this business. It’s a true balance of art and science to not only find the right partners for a brand, but to execute a campaign in a way that is authentic and has a lasting impact.”
A LinkedIn post celebrating the success of HUNTER's influencer campaign for Lysol
The role of influencer marketing manager is still relatively new. But it already has a broad scope. Caroline Farley, Senior Manager of Influencer Marketing at the B2B process documentation platform Scribe, describes her role like this: “I’m responsible for influencer marketing from beginning to end—sourcing, contract writing, executing campaigns, reviewing content, making sure content deploys, following up with influencers and reporting on metrics. I own those key responsibilities for many different ongoing influencer partnerships.”
An influencer TikTok video reposted by Scribe that demonstrates how to use their browser extension
There is no such thing as a typical day because every partnership or campaign is unique. To deliver successful results, managing every influencer relationship requires a tailored approach.
As Highfill explains, “Influencer marketing managers do everything from influencer identification and outreach to relationship building and campaign management. No two days are the same, which I’ve always loved about this business. It’s a true balance of art and science to not only find the right partners for a brand, but to execute a campaign in a way that is authentic and has a lasting impact.”
A LinkedIn post celebrating the success of HUNTER's influencer campaign for Lysol