Certain errors can distort the corporate identity of the organization. In addition, the business will suffer seriously. Therefore, it is necessary to understand where to be careful.
Color error
Choose the colors for your corporate identity very carefully. Owners often start from their own color preferences, not realizing that the visual component is a reflection of the style, target audience, and type of activity of the organization. For example, a salon providing medical services cannot be decorated in red tones, since at a subconscious level such colors mean danger.
If the salon is aimed at the line database younger generation, then bright colors can be used in the design. However, for a beauty studio designed for people from 40 to 65 years old, it is better to avoid such a color scheme.
It should be remembered that the color scheme of the salon should not only be positively perceived by its audience, it is important that these colors look good on different media - both on the website and on business cards or in printed products.
Image error
It is also important to understand the importance of visual techniques when developing a corporate identity. They are no less important than the color scheme, and at the same time, the success of the salon's visual component is partly hidden in them. The ideal corporate identity combines artistic images that form a single whole.
Corporate identity of a beauty salon
At the same time, graphic design can be quite original and fits well into the overall advertising strategy of the company and the presentation of all materials. In addition, a holistic corporate style stands out favorably against the background of competitors and certainly does not get lost among them simply because the salon's clients easily recognize it.
Font error
Under no circumstances should you change fonts when developing a corporate identity, unless you are rebranding and changing the entire identity. The font is an integral part of the image and style of the salon. If you, for example, already use a certain font for the full name of the salon or advertising text, do not change it just because you wanted to or assume that another font will look more presentable.
Even if you decide that it is better to change the font, do not act radically. In any case, such events require detailed discussion or approval from specialists.
No one will waste their time trying to figure out a "creative" font. There should be no difficulty in reading the font, especially if important information is being conveyed.
The mistake of using similar stylistic solutions and fashion trends
There is nothing wrong with trends themselves. They can and should be used, as well as completely different artistic and stylistic techniques. But it is important to understand that identity is the unique face of the salon, its visual basis.
You shouldn't use a particular design technique just because you like it or it's just fashionable now. The task of a corporate identity is to emphasize the individuality of a beauty studio and help position the brand correctly. By the way, the following mistake in developing a style may follow from this point.
The design does not match the character of the beauty salon
Let's say, a very childish or too restrained design. Remember, for whom and for what the corporate style is created, do not get too immersed in "creativity". The designer is not collaborated with as a free artist, but as a person who is entrusted with solving a specific task.
In other words, the designer must express himself within the framework of the task assigned to him. But what about creativity? In fact, even in a very restrained and strict style, the boundaries are quite wide, it is only important to find the right solution.
Disunity of corporate identity elements
This can happen if several designers are working on the creation of a corporate identity, or if the project deadlines are delayed and the designer can no longer see the whole picture.
To avoid such a problem, before developing the design of the studio, you should review all previously expressed ideas, including those on the development of the style in the future. Perhaps you do not need it yet or do not have the funds to implement all the developments. But time will pass, the need will arise, and the funds will appear.
Fear of doing something wrong
Today, there is a lot of literature on the competent development of corporate identity. But often, to create a truly unique style, it is worth forgetting about the rules. However, only specialists with extensive experience in this field can develop a high-quality identity.