SEO Funnels and the Customer Journey

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SEO funnels consist of several stages:

Awareness: In this phase, the user discovers the brand and searches for information about it.
Consideration: The user acquires knowledge about the brand and develops a purchase intention, which can be low, medium or high.
Action: The user makes the decision to make the purchase.
Recommendation: After the purchase, the satisfied customer shares his experience with friends, family and acquaintances.
These stages are known as the "customer journey," which encompasses all the touchpoints a person has before making a purchase. Each of these touchpoints is crucial, and as a brand, it is essential to assign the appropriate value to them, as they bring the user closer to the final goal.

This approach implies that SEO must be applied at each stage to achieve sales and loyalty. ceo email database In addition, the content must be adapted to each stage and accompany the user throughout their journey.

Creating Content According to the Stage of the Funnel in SEO
It is essential to adapt the content to the funnel phase in which the user is. In the attraction or awareness stage, the user must find informative content about the brand and its offers. In this sense, it is ideal to work on product sheets and guides, since the objective is to attract users who are not yet familiar with the subject and need information from scratch.

When the user moves to the consideration phase, their interest changes as they become familiar with the brand and its offering. Here, the focus is on persuading the user to make a purchase by increasing their interest in the products and services. To achieve this, more technical and specific content should be offered, such as comparisons, reviews or detailed analysis.

In the action or sales phase, where the user becomes a customer, it is essential to focus on persuasive content that highlights the benefits and features of the product or service. Confidence, security and quality must also be conveyed through the content.

Finally, in the recommendation phase, the user needs instructive content to help them resolve any questions they may have while using the product or service. In addition, it is important to provide information about warranties and after-sales services. The customer should feel that the company is available to help them in case of any queries or problems after the purchase.

It is crucial to know the phase each user is in in order to offer them content that meets their needs at that moment. This way, they will be more likely to move along the conversion funnel.

At Neetwork we focus on enhancing your skills so that you can achieve all your goals; in this case, we have our Conversion Funnel Expert Certification for you , so that you can analyze, compile and apply the best techniques to sell effectively.