Introduction to UI/UX design: everything you've ever wondered
Posted: Wed Jan 22, 2025 3:32 am
The term UI/UX design is used quite often in the digital world and most people have undoubtedly heard it at least once. However, there are still misconceptions about its meaning.
We've already talked about the role of UI/UX designers in a digital agency . We decided to build on that topic and in this blog post, provide you with a more detailed introduction to the discipline and help you understand it better.
What does UI/UX design mean?
UI/UX is an abbreviation for user interface / user experience , and refers to the design of digital products with a user-centered approach.
In other words, UI/UX design is about creating a investor database that will be visually appealing to users and provide an exceptionally pleasant user experience.
There is often a (mis)perception that UI and UX design are one and the same discipline, which is not exactly true. They are two separate disciplines that focus on different aspects of the user journey on a particular website/app.
However, UI and UX complement each other in many ways and are so closely related that they have largely merged into one profession. Let's look at the main differences between interface and experience design, and then briefly talk about what the UI/UX design process looks like.
UX design and UI design – what are the differences?
UI design, or interface design, refers to the appearance of a digital product. It focuses on visual elements such as buttons, fonts, color schemes, images, interactive elements, etc.
On the other hand, UX design is about the user experience when interacting with your site/app. Its focus is to enable users to get what they are looking for smoothly and in a pleasant way.
The difference can be seen in the example of a car. In this case, UX would refer to mechanical aspects, such as engine power, transmission type, or fuel economy. UI would refer to aesthetic aspects, such as livery, color, rims, and seats. You can also think of it as home furnishings. In this example, the UX designer would be, say, the construction manager, while the interior designer would play the role of the UI designer.
We've already talked about the role of UI/UX designers in a digital agency . We decided to build on that topic and in this blog post, provide you with a more detailed introduction to the discipline and help you understand it better.
What does UI/UX design mean?
UI/UX is an abbreviation for user interface / user experience , and refers to the design of digital products with a user-centered approach.
In other words, UI/UX design is about creating a investor database that will be visually appealing to users and provide an exceptionally pleasant user experience.
There is often a (mis)perception that UI and UX design are one and the same discipline, which is not exactly true. They are two separate disciplines that focus on different aspects of the user journey on a particular website/app.
However, UI and UX complement each other in many ways and are so closely related that they have largely merged into one profession. Let's look at the main differences between interface and experience design, and then briefly talk about what the UI/UX design process looks like.
UX design and UI design – what are the differences?
UI design, or interface design, refers to the appearance of a digital product. It focuses on visual elements such as buttons, fonts, color schemes, images, interactive elements, etc.
On the other hand, UX design is about the user experience when interacting with your site/app. Its focus is to enable users to get what they are looking for smoothly and in a pleasant way.
The difference can be seen in the example of a car. In this case, UX would refer to mechanical aspects, such as engine power, transmission type, or fuel economy. UI would refer to aesthetic aspects, such as livery, color, rims, and seats. You can also think of it as home furnishings. In this example, the UX designer would be, say, the construction manager, while the interior designer would play the role of the UI designer.