Use Twitter marketing statistics to help your brand soar
Posted: Wed Jan 22, 2025 3:31 am
This makes it the top social media platform for antigua and barbuda b2b leads seeking customer care. The latest social media customer service stats also show that 64% of X users would rather reach out to a brand on X than call the business.
pie chart showing customer care as the main engagement intent on various social media platforms
Source: Khoros
These numbers highlight how crucial it is for brands to provide assistance to their customers on the platform. But not just any assistance would do. Consumers are expecting brands to provide a swift response to their care-related issues.
The Khoros study reveals that 50% of X users expect a response to their complaint within three hours. This is regardless of whether they shared a complaint publicly or in a private message. Meeting this expected timeframe could improve loyalty to your brand. 45% of users also become more receptive to the brand’s advertisements.
chart showing the various benefits for brands meeting consumers' timeframe expectations in response to messages and posts involving complaints on various social networks
Source: Khoros
In fact, a positive Twitter customer service experience could drive purchase decisions. One-third of X users would buy a product or service after a positive customer experience on the platform.
These key Twitter statistics prove the platform could still play a vital role in your brand’s social media strategy. But like all social media platforms, your brand’s performance on X is what you make it.
pie chart showing customer care as the main engagement intent on various social media platforms
Source: Khoros
These numbers highlight how crucial it is for brands to provide assistance to their customers on the platform. But not just any assistance would do. Consumers are expecting brands to provide a swift response to their care-related issues.
The Khoros study reveals that 50% of X users expect a response to their complaint within three hours. This is regardless of whether they shared a complaint publicly or in a private message. Meeting this expected timeframe could improve loyalty to your brand. 45% of users also become more receptive to the brand’s advertisements.
chart showing the various benefits for brands meeting consumers' timeframe expectations in response to messages and posts involving complaints on various social networks
Source: Khoros
In fact, a positive Twitter customer service experience could drive purchase decisions. One-third of X users would buy a product or service after a positive customer experience on the platform.
These key Twitter statistics prove the platform could still play a vital role in your brand’s social media strategy. But like all social media platforms, your brand’s performance on X is what you make it.