"Trick" No. 2. Regular photo report
Posted: Tue Jan 21, 2025 10:51 am
It is not always possible to urgently call a professional photographer to the salon. That is why stock up on a good digital camera that can shoot video, and let it be at your fingertips.
After all, a visit to a beauty salon is a joy for most women. After interacting with the master, they feel one hundred percent, which means that many of your clients will willingly agree to a couple of photos and a video review.
Recommend that your beauty salon visitors take professional photos with a photographer you work with, post these photos on the Internet (on your website, if you have one, on social networks), as well as in your salon.
Many clients will find this paytm database tempting and interesting, and they will also want to see themselves and their friends in this "star gallery". Design special photo coupons with an invitation to a photo shoot and a discount and print them out (even a color printer will do).
"Trick" No. 3. An example to follow
Many salon professionals make a big mistake by not paying enough attention to their own hair. A hairdresser should take care of their image. A client who comes to a salon for the first time to get a haircut or dye their hair will in any case pay attention to how their hairdresser looks.
And if the hairdresser has a modest, unkempt hairstyle and an unpresentable appearance, this will make a negative impression on the visitor.
Post your photos on social networks, ask your clients if they liked everything. Communicate with your audience easily and naturally, encourage visitors to pose for you. This is an important component of beauty salon marketing.
"Trick" No. 4. Competitions in social networks
Beauty Salon Marketing_Tricks
Beauty salon marketing involves holding contests on social networks to increase customer activity and interest. Agree with the photographer on a joint contest for the best model, haircut, makeup, manicure, and best hairdresser-stylist.
Encourage your audience to participate and rate in person, give out prizes, and give away photos to clients who act as models.
Conducting various competitions attracts new visitors. People love communication, so make your beauty salon a kind of communications center. The more actively you interact with clients and the more joint events you hold with them, the more willingly they trust you.
In addition, well-structured beauty salon marketing increases loyalty from the staff. The masters and specialists working with you do not think about leaving, therefore, there is no staff turnover. And even if some master leaves the salon, your audience will stay with you.
After all, a visit to a beauty salon is a joy for most women. After interacting with the master, they feel one hundred percent, which means that many of your clients will willingly agree to a couple of photos and a video review.
Recommend that your beauty salon visitors take professional photos with a photographer you work with, post these photos on the Internet (on your website, if you have one, on social networks), as well as in your salon.
Many clients will find this paytm database tempting and interesting, and they will also want to see themselves and their friends in this "star gallery". Design special photo coupons with an invitation to a photo shoot and a discount and print them out (even a color printer will do).
"Trick" No. 3. An example to follow
Many salon professionals make a big mistake by not paying enough attention to their own hair. A hairdresser should take care of their image. A client who comes to a salon for the first time to get a haircut or dye their hair will in any case pay attention to how their hairdresser looks.
And if the hairdresser has a modest, unkempt hairstyle and an unpresentable appearance, this will make a negative impression on the visitor.
Post your photos on social networks, ask your clients if they liked everything. Communicate with your audience easily and naturally, encourage visitors to pose for you. This is an important component of beauty salon marketing.
"Trick" No. 4. Competitions in social networks
Beauty Salon Marketing_Tricks
Beauty salon marketing involves holding contests on social networks to increase customer activity and interest. Agree with the photographer on a joint contest for the best model, haircut, makeup, manicure, and best hairdresser-stylist.
Encourage your audience to participate and rate in person, give out prizes, and give away photos to clients who act as models.
Conducting various competitions attracts new visitors. People love communication, so make your beauty salon a kind of communications center. The more actively you interact with clients and the more joint events you hold with them, the more willingly they trust you.
In addition, well-structured beauty salon marketing increases loyalty from the staff. The masters and specialists working with you do not think about leaving, therefore, there is no staff turnover. And even if some master leaves the salon, your audience will stay with you.