Sprout Listening dashboard
Posted: Tue Jan 21, 2025 10:47 am
2. Post at the right time
The best time to post on LinkedIn is during optimal hours, when your audience is most active and likely to engage with your post. Our research at Sprout Social found that the best time to post on LinkedIn, on average, is 10 a.m. on Tuesday.
Based on data from Sprout Social, a data heat map show shows the best times to post on LinkedIn globally in 2024.
However, don’t let this restrict your posting schedule to this time as the best times to post can vary depending on industry and demographics. Keep a close eye on your LinkedIn analytics to determine slovenia b2b leads which posts perform well and adjust your posting schedule accordingly.
3. Experiment with different content types
The best post types on LinkedIn can differ depending on your industry. We studied 3,000 LinkedIn posts and found that long-form “how-tos” perform 31.5% better than every other content type. This is unsurprising, as LinkedIn is a community of professionals who share ideas and learn from one another.
However, we also found that posts with a single image perform 2x better than text-based posts and have a 98% higher comment rate, whereas posts with videos get 5x more engagement on LinkedIn. This means uploading video content from webinars or tutorials would perform well on LinkedIn.
In our 2024 Content Benchmarks Report, we also dug into content formats consumers want brands to share more of on social media, not just LinkedIn.
An infographic showing the top content types consumers want brands to focus on in 2024 taken from Sprout Social's 2024 Content Benchmarks Report.
Experiment with different post formats to find your audience’s sweet spot for engagement. Depending on the vibe, you could choose to alternate content types for each posting day.
The best time to post on LinkedIn is during optimal hours, when your audience is most active and likely to engage with your post. Our research at Sprout Social found that the best time to post on LinkedIn, on average, is 10 a.m. on Tuesday.
Based on data from Sprout Social, a data heat map show shows the best times to post on LinkedIn globally in 2024.
However, don’t let this restrict your posting schedule to this time as the best times to post can vary depending on industry and demographics. Keep a close eye on your LinkedIn analytics to determine slovenia b2b leads which posts perform well and adjust your posting schedule accordingly.
3. Experiment with different content types
The best post types on LinkedIn can differ depending on your industry. We studied 3,000 LinkedIn posts and found that long-form “how-tos” perform 31.5% better than every other content type. This is unsurprising, as LinkedIn is a community of professionals who share ideas and learn from one another.
However, we also found that posts with a single image perform 2x better than text-based posts and have a 98% higher comment rate, whereas posts with videos get 5x more engagement on LinkedIn. This means uploading video content from webinars or tutorials would perform well on LinkedIn.
In our 2024 Content Benchmarks Report, we also dug into content formats consumers want brands to share more of on social media, not just LinkedIn.
An infographic showing the top content types consumers want brands to focus on in 2024 taken from Sprout Social's 2024 Content Benchmarks Report.
Experiment with different post formats to find your audience’s sweet spot for engagement. Depending on the vibe, you could choose to alternate content types for each posting day.