Find subreddits and keywords for your social listening strategy
Posted: Tue Jan 21, 2025 10:20 am
A Reddit search page for Costco, showing results from the Costco and Frugal subreddits. There are suggested subreddits on the right, r/Costco, r/CostcoCanada, r/Costco_alcohol, r/InstacartShoppers and r/Whiskey.
The uncurated nature of Reddit offers many paths to follow ireland b2b leads when looking for relevant content. To find the right subreddits and keywords to track, turn to your overall marketing plan and what you already know about your target audience. Ask questions like:
What hobbies do our customer personas have that relate to our brand?
What’s their age range and location? What subreddits are popular with that age group or geographic location?
What major keywords are we using in our SEO strategy?
Begin searching on Reddit for subreddits and threads based on those hobbies, ages, locations and keywords. Also search for your brand name, your competitors’ names and industry topics. You may even find a subreddit dedicated solely to your brand. But, keep in mind that a thread doesn’t need to mention your brand to contain valuable insight.
Once you find a relevant thread, look through the users participating in the conversation. See the post history and analyze the upvotes and downvotes on individual posts to see what content the broader community supports. This will give you additional ideas for topics and subreddits to check out.
Monitor and analyze Reddit conversations
Thousands of posts go live every hour, and Reddit conversations flow and change quickly. A machine-learning (ML) based, centralized tool like Sprout, with its Advanced Listening capability will help you keep up.
The uncurated nature of Reddit offers many paths to follow ireland b2b leads when looking for relevant content. To find the right subreddits and keywords to track, turn to your overall marketing plan and what you already know about your target audience. Ask questions like:
What hobbies do our customer personas have that relate to our brand?
What’s their age range and location? What subreddits are popular with that age group or geographic location?
What major keywords are we using in our SEO strategy?
Begin searching on Reddit for subreddits and threads based on those hobbies, ages, locations and keywords. Also search for your brand name, your competitors’ names and industry topics. You may even find a subreddit dedicated solely to your brand. But, keep in mind that a thread doesn’t need to mention your brand to contain valuable insight.
Once you find a relevant thread, look through the users participating in the conversation. See the post history and analyze the upvotes and downvotes on individual posts to see what content the broader community supports. This will give you additional ideas for topics and subreddits to check out.
Monitor and analyze Reddit conversations
Thousands of posts go live every hour, and Reddit conversations flow and change quickly. A machine-learning (ML) based, centralized tool like Sprout, with its Advanced Listening capability will help you keep up.