The importance of sales or telesales in recovery. What to learn from the Telemarketing company

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Economic recovery through telemarketing sales in a telemarketing company
In the upcoming phase of economic recovery, it will be crucial for companies to have a solid and effective sales strategy. Sales teams must be well trained and motivated. And this is where our telemarketing and sales outsourcing company provides great added value.

First objective of this telemarketing service: sales training
Sales or telesales come from personal security, that is, for a stockholder database teleoperator or salesperson to be able to sell, they must feel confident about themselves and the product.

Our goal when providing training is to discover where this security that we all carry within us is hidden. It usually comes from very diverse and varied places such as passion, personal beliefs, need, experience, family and, of course, good training or formation that provides the necessary weapons or tools.

The first thing we must make clear is that: you can never sell by asking or begging. Asking is not selling. Many salespeople give up during the week or do not make it through the trial period due to initial lack of confidence.

“Battles are won before they are fought” Sun Tzu – The Art of War

Purchasing decisions are made for emotional reasons, fundamentally, and that is why the confidence of the salesperson is so important. Decisions are usually made on recommendation, because it is my usual brand, because it is the latest…

Although decisions are more emotional than rational, telesales also need a rational strategy. Every sale must be accompanied by a solid pitch and an attractive commercial offer for potential customers.


You have to study the client or have a good CRM: Before the first contact we must know who he is, his background, his objectives, who his boss is... During the first contact we must take note of everything he tells us for the next contact such as: if he has a family, his favorite team, if he had a medical appointment or plays golf... and remind him of it in the second contact to close the sale.
Database: We must segment tactically and choose which database we are going to use, the areas, age, purchasing power, sectors of activity, etc. It is very important to acquire leads from quality lead generation companies and to segment our target well.
Technology: In terms of voice, we need to have a good predictive engine for making calls, click to call, WhatsApp, SMS, social networks (Linkedin, Facebook, Instagram). We must consider a consistent and coherent omnichannel sales strategy between the different channels for our brand.
For all these reasons, it is essential to start the road to recovery by increasing sales. To do this, the best thing to do is to invest in a service such as telesales or arranging sales visits from a telemarketing company . Technology, experience and knowledge will be on your side.