How Gettysburg College manages their student intern program with Sprout Social
Posted: Tue Jan 21, 2025 10:08 am
The Gettysburg College marketing office hires a romania b2b leads dozen or so interns every academic year. These roles mimic the responsibilities of the college’s professional staff, including copywriting, video production, photography and graphic design.
This isn’t your average internship. Students receive exclusive training and networking opportunities with previous intern cohorts. They also get the opportunity to collaborate on a professional-grade content production effort.
“The students use their talents to support one high profile event at the college every year.” explains White. “For the past two years, Gettysburg College and community partners hosted Ken Burns for the Gettysburg Film Festival, and our office interns have been highly involved in executing the coverage strategies for those events.”
A Story from Gettysburg College's Instagram account. The post is included in a Story Highlight promoting the Ken Burns film festival.
White creates each student’s individual social media report using Sprout Social’s Tagging feature, which allows users to label pieces of content for more tailored reporting options.
“We create a specific Tag for every student intern,” says White. “That way, we can filter our reports with their name Tag to create their unique report. We can even drill down into their specific speciality. For example, if their focus is photography, we can filter the report by their name along with a content type Tag.”
These reports do more than just highlight their achievements—they help them stand out in a competitive job market. “The lead intern during the festival’s first year talked about the experience in a job interview, and the interviewer called our program director to share how impressed they were.” shares White. “She ended up landing the role, which was awesome to hear.”
This isn’t your average internship. Students receive exclusive training and networking opportunities with previous intern cohorts. They also get the opportunity to collaborate on a professional-grade content production effort.
“The students use their talents to support one high profile event at the college every year.” explains White. “For the past two years, Gettysburg College and community partners hosted Ken Burns for the Gettysburg Film Festival, and our office interns have been highly involved in executing the coverage strategies for those events.”
A Story from Gettysburg College's Instagram account. The post is included in a Story Highlight promoting the Ken Burns film festival.
White creates each student’s individual social media report using Sprout Social’s Tagging feature, which allows users to label pieces of content for more tailored reporting options.
“We create a specific Tag for every student intern,” says White. “That way, we can filter our reports with their name Tag to create their unique report. We can even drill down into their specific speciality. For example, if their focus is photography, we can filter the report by their name along with a content type Tag.”
These reports do more than just highlight their achievements—they help them stand out in a competitive job market. “The lead intern during the festival’s first year talked about the experience in a job interview, and the interviewer called our program director to share how impressed they were.” shares White. “She ended up landing the role, which was awesome to hear.”