Responding to social media mentions
Posted: Tue Jan 21, 2025 9:40 am
As part of your overall strategy, craft an approach for responding to posts you find, both positive and negative. Put authenticity at the forefront, and respond with purpose. A quick thank you to a customer for hungary b2b leads sharing some information is more meaningful when you say you’ll pass the info on to the right people and then follow through.
Analyze your social media monitoring
So now that you’ve put all this effort into loading search parameters and responding to all your brand-associated messages, what’s next? Are your efforts paying off?
With your social media analytics and the goals you set up front, use reporting to track the results of your social media monitoring approach. If improving customer sentiment is one of your objectives, look at how sentiment has changed in the months after starting your monitoring strategy. Ideally, sentiment will have improved in response to your proactive responses informed by observing insights. If not, consider adjusting how you’re responding and what types of posts you’re prioritizing.
Similarly, if you set out to improve engagement on your channels, compare your engagement rates before starting your social media monitoring approach and after. How has the engagement rate changed? Are certain types of posts doing better than before, and what channels are doing the best?
Ultimately, your monitoring, listening and reporting strategies should all integrate and support one another.
Sprout’s comprehensive social media monitoring capabilities can help you navigate through millions of social conversations in seconds. Here’s a brief guide to some key features.
Analyze your social media monitoring
So now that you’ve put all this effort into loading search parameters and responding to all your brand-associated messages, what’s next? Are your efforts paying off?
With your social media analytics and the goals you set up front, use reporting to track the results of your social media monitoring approach. If improving customer sentiment is one of your objectives, look at how sentiment has changed in the months after starting your monitoring strategy. Ideally, sentiment will have improved in response to your proactive responses informed by observing insights. If not, consider adjusting how you’re responding and what types of posts you’re prioritizing.
Similarly, if you set out to improve engagement on your channels, compare your engagement rates before starting your social media monitoring approach and after. How has the engagement rate changed? Are certain types of posts doing better than before, and what channels are doing the best?
Ultimately, your monitoring, listening and reporting strategies should all integrate and support one another.
Sprout’s comprehensive social media monitoring capabilities can help you navigate through millions of social conversations in seconds. Here’s a brief guide to some key features.