Community management and engagement

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a LinkedIn exchange between Sprout Social portugal b2b leads , and fan commenting on a recent post.

Social media managers elicit feedback as much as possible because listening to the needs of their community is what’ll keep members engaged.

Social media managers use tools like Sprout Social’s Smart Inbox to stay on top of incoming messages and mentions without getting overwhelmed.

Managing and building influencer partnerships
For social media managers like Barnes, managing influencer and creator partnerships is a core part of their day-to-day responsibilities.

Using influencer and creator-generated content is a prime way to reach your audience, whether you’re looking to nurture existing customers or attract new ones. But forging and maintaining relationships with influencers and creators takes more than just sharing a creative brief and calling it a day. According to the 2024 Influencer Marketing Report, 35% of influencers believe involving influencers in creative and content brainstorming earlier would result in better partnerships.

A data visualization ranking the ways influencers would improve on brand partnerships. The most common answer is to include influencers in creative and content brainstorming earlier.
Social media managers leading these partnerships balance finding creators, hosting meetings, advocating for resources and approving content.

Data analysis
Social media managers know their brand’s posts aren’t just being sent into the void. Achieving social goals depends on people liking and engaging with their content. That’s why they consistently measure their social performance and make real-time adjustments on a regular basis.