SEO - basic HTML fixes you can do yourself
Posted: Tue Jan 21, 2025 9:26 am
Keywords Mantra
Before reading this article, it is worth familiarizing yourself with a simple thought pattern, the knowledge of which will improve our ability to meet the needs of indexing robots (deciding the position of our website) and with keyword analysis techniques . Now we move on to the factors mentioned in the introduction:
Title, description
The title tag is responsible for the title of our website in the Google search window. It is a link to the page that Google has indexed for a particular keyword phrase. The description tag is a description of the above-mentioned item. If the phrase entered by the user is found in it, it will be highlighted in bold, suggesting to the interested party that what they are looking for is on the website that is on the other side of the link. More about the title and description tags here .
Technical SEO - title, description
Heading structure
Texts placed in an html document inside h-type tags are a reflection of titles and subtitles that we encounter in books or magazines. They inform the user , but also robots, about what the page/subpage or article placed on them is about. The hierarchy of headings (from h1 to h6) constitutes a specific level of importance of the content placed in them for indexing poland telemarketing data robots. It is good practice to use a "pyramid" type structure - so that on each subpage of a www page there is one h1 tag - containing the title of the page/subpage and (more or less) two h2 tags - constituting section titles, four h3 - subtitles, etc.
HTML Header Structure Diagram
Summary
Hyperlinks and photos can contain the title attribute . It specifies the element information (title) that is revealed when you hover over it with your mouse . This is a place where you can try to use keywords, but remember that the text should be related to what the element is about (for a photo – what it contains, for a link – what it redirects to).
SEO - title attribute example
Images should also have an alt attribute . This is displayed when, for some reason, the image cannot be loaded on the page.
SEO - alt attribute example
In addition to handling unloaded elements and the mouseover effect, the above tags are of great importance to screen readers and technologies that make it easier for people with disabilities to use the Internet ; therefore, their correct completion directly affects the quality of use of the site by a specific group of users, which is what Google cares about and should be about for us.
Summary
There are hundreds of corrections that we can make to our website: from RWD , through microdata to 404 support. The fight for the best positions in the Google search engine takes place in many fields, which often go beyond the boundaries of our website. Achieving satisfactory results often requires a lot of "broadband" work . Entire campaigns are carried out on the Internet, supported by thorough market analyses and the effectiveness of the activities carried out. If you intend to position your website yourself, I encourage you to follow our entries, in which we try to present important concepts in a short, concise way.
Before reading this article, it is worth familiarizing yourself with a simple thought pattern, the knowledge of which will improve our ability to meet the needs of indexing robots (deciding the position of our website) and with keyword analysis techniques . Now we move on to the factors mentioned in the introduction:
Title, description
The title tag is responsible for the title of our website in the Google search window. It is a link to the page that Google has indexed for a particular keyword phrase. The description tag is a description of the above-mentioned item. If the phrase entered by the user is found in it, it will be highlighted in bold, suggesting to the interested party that what they are looking for is on the website that is on the other side of the link. More about the title and description tags here .
Technical SEO - title, description
Heading structure
Texts placed in an html document inside h-type tags are a reflection of titles and subtitles that we encounter in books or magazines. They inform the user , but also robots, about what the page/subpage or article placed on them is about. The hierarchy of headings (from h1 to h6) constitutes a specific level of importance of the content placed in them for indexing poland telemarketing data robots. It is good practice to use a "pyramid" type structure - so that on each subpage of a www page there is one h1 tag - containing the title of the page/subpage and (more or less) two h2 tags - constituting section titles, four h3 - subtitles, etc.
HTML Header Structure Diagram
Summary
Hyperlinks and photos can contain the title attribute . It specifies the element information (title) that is revealed when you hover over it with your mouse . This is a place where you can try to use keywords, but remember that the text should be related to what the element is about (for a photo – what it contains, for a link – what it redirects to).
SEO - title attribute example
Images should also have an alt attribute . This is displayed when, for some reason, the image cannot be loaded on the page.
SEO - alt attribute example
In addition to handling unloaded elements and the mouseover effect, the above tags are of great importance to screen readers and technologies that make it easier for people with disabilities to use the Internet ; therefore, their correct completion directly affects the quality of use of the site by a specific group of users, which is what Google cares about and should be about for us.
Summary
There are hundreds of corrections that we can make to our website: from RWD , through microdata to 404 support. The fight for the best positions in the Google search engine takes place in many fields, which often go beyond the boundaries of our website. Achieving satisfactory results often requires a lot of "broadband" work . Entire campaigns are carried out on the Internet, supported by thorough market analyses and the effectiveness of the activities carried out. If you intend to position your website yourself, I encourage you to follow our entries, in which we try to present important concepts in a short, concise way.