Chatbots as an inbound marketing strategy

[Dimaeiya333]

If you're reading this, chances are you're struggling to connect with your customers. Warning: you're not alone.

Today's customers are more exposed to marketing campaigns, everywhere and all day long. So how do you break through and connect with them?

It may seem pretty obvious, but you need to give them meaningful data – and information. Answer their questions, be kind and honest. Be realistic! People are getting smarter, so you can’t just expect to trick them into buying what you want. Instead, you need to find better ways to get their attention. That’s what inbound marketing is all about. How can a chatbot help? Let’s walk through the inbound marketing funnel and see, step by step, how to do it.

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Attracting strangers means new visitors
So how can you engage someone you don’t know with a chatbot? The first step is to give the customer meaningful information – for example, you can write a blog post.

Now, imagine that after all the work you've put into creating, publishing, and sharing content, you don't really have any interaction with the reader, so the visitor just leaves. It sounds frustrating and pointless.

At this point, you can add what is called an inlinebot – a chatbot within the content . The goal is to have an engaging conversation about the content of the page the visitor is on. But the best thing is that you can customize it however you want.

This way, you're not intrusive but you're still there for your customer. And with a simple CTA you can connect with them and reach an even wider audience.

The point is to increase engagement by starting conversations.

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Convert visitors into leads
It's great to be able to send Messages directly to your customer, but it's not always easy to understand what your visitors really want. Some are just browsing and stop on your website without knowing why, while others are looking for information and comparing you to your competitors.

So how do you know how to address them?

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Servicefrom's Chatbot helps you convert website visitors into leads as an sales directors email database inbound marketing strategy
Chatbots as an inbound marketing strategy: Convert website visitors into leads
Use a chatbot to filter the type of customer you're talking to, and evaluate your potential customers: Are they looking for a product? Or are they customers who need help? Maybe they're just trying to figure out if this little bot is smart enough.

You can turn a visitor into a potential customer by answering their questions and offering a personalized experience. If you don't give your customers the information they're looking for, they may never come back.

Always move customers through the sales funnel in a fun and interactive way.

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