From welcome emails to advanced abandoned cart recovery strategies, you'll find ideas that fit any type of business. For more information on email marketing automation, check out the guide below. Email marketing automation guide email marketing automation guide lead nurturing lead nurturing is one of the most powerful strategies offered by marketing automation. It involves automatically guiding your prospects along their purchasing journey, offering them relevant information and content at just the right time.
With automation tools, you can set up flows that respond to bc data taiwan user list your leads' behavior. For example: visits to your website : if a user browses your “services” section, you can automatically send them an email with more details about your offerings or a related success story. Email clicks : if a lead clicks on a link to your downloadable guide, you can add them to a segmented list to send them additional content that complements the initial information.
Plus, you can use data like their location, specific interests, or purchase history to further personalize interactions. This not only improves the customer experience, but also speeds up the decision process, leading them faster to conversion. For example, with mailerlite , you can design automated flows that: ) send personalized welcome emails to build trust from the start. ) offer exclusive discounts to leads who have shown interest but have not yet purchased. ) reactivate inactive leads with engaging content or temporary promotions.