Visual Identification System - what is it and why is it worth taking care of?
Posted: Tue Jan 21, 2025 8:53 am
Why do we need such a system? First of all, to enable our current and future potential customers to recognize and remember our company. Additionally, a well-designed visual identification is always a very positively perceived aesthetic value, associated with us.
Logo
Logo
The first element of the visual communication system that comes to mind is the logo . This is of course the most important visual symbol that represents a given brand. It is used in all advertising and internal materials, so it is worth spending more time and money on its design. A properly designed logo should reflect the character of the company both in terms of the style used, as well as the colors and typography.
Most often, the full version of the logo consists of 3 elements: a signet , a logotype and a short tagline .
Typography
Typography
Typography is also a very important element of an efficient visual identification system , because the graphic style of the text used by a given company should be appropriate to the nature of the business. Imagine a situation in which a funeral home sends a letter of condolences using a font like “Comic sans”... Often, the problem with poorly selected brand typography is difficult to notice, because it is rarely given importance and the most popular fonts are used. Therefore, if we see that something is visually wrong, but we do not know what - it is worth considering changing the font.
Corporate colors
Brand colors
The psychology of color perception is very important in interpreting the nature of our company, much more than we think, which is confirmed by the fact that new studies are constantly being created analyzing human color perception. We know, among other things, that navy blue is perceived as the color of business, professionalism and stability, yellow is associated with the sun el salvador telemarketing data and brings to mind joy, energy and happiness, and green is associated with nature and means harmony, development and freshness. In practice, however, each shade of e.g. green will be associated differently, it may fall more into the color of the sea, or maybe into rotten green. Therefore, when choosing the perfect color , representing our company, it is also worth spending more time on it.
Company letterhead
Company letterhead
Running a business almost always involves creating and sending many documents to our clients, signing contracts and many kilograms of other paperwork that needs to be done. It is worth taking advantage of this fact and providing clients with whom we conduct such correspondence with an additional chance for a positive association of our company, through properly designed company letterhead . The chance of remembering us will be much higher if the client receives documents in an eye-catching graphic design with our recognizable logo.
Website
Website
Nowadays, a properly designed website is an absolute must, because it is already perceived as a virtual equivalent of our office , and no client would like to visit an office that is neglected. The well-known saying "People buy with their eyes" also applies here, because websites that look good visually, function efficiently, are properly organized both from the client's side and from the "backend" have a much greater chance of gaining the client's trust than outdated, unintuitive websites or even completely lacking it.
Dress Code
Dress code
Dress Code means a consistent style of clothing for employees . Of course, it is not well-received in all industries, but in most cases, the consistent nature of the clothing of employees indicates good relations and cooperation within the company, which means that cooperation with such a brand will most likely be exceptionally smooth.
Office appearance
Office appearance
The visual identification system also includes the appearance, atmosphere and condition of the office to which we invite our clients. I think that each of us would be happy to return to an office that looks very good, is well-kept and where a friendly atmosphere prevails.
Company car markings
Car marking - visual identification
If we have a vehicle that is intended to carry out the services we provide, or the car simply serves as an advertisement , it is also worth ensuring that the customer who sees it remembers it positively for as long as possible.
And many other materials
Brand - visual identification system
In fact, when thinking about a visual identification system , we must pay attention to all graphic , audiovisual or even textual materials that anyone outside the company has the opportunity to see, regardless of whether it is a billboard advertising our company, a doormat in front of our office or an Instagram story. The most important thing is to think about visual identification comprehensively , because even if we design a logo perfectly, which we then place on an old, off-putting website or billboard, unfortunately we will not achieve positive results, and we can even harm ourselves, because the graphic styles of one brand will clash strongly with each other.
The visual identification system itself is not everything, it is also called Corporate Design, which is part of Corporate Identity , together with Corporate Behavior (i.e. all the features that characterize a given company) and Corporate Communication (i.e. all the public messages that the company sends to competitors, potential customers or advertising recipients).
Logo
Logo
The first element of the visual communication system that comes to mind is the logo . This is of course the most important visual symbol that represents a given brand. It is used in all advertising and internal materials, so it is worth spending more time and money on its design. A properly designed logo should reflect the character of the company both in terms of the style used, as well as the colors and typography.
Most often, the full version of the logo consists of 3 elements: a signet , a logotype and a short tagline .
Typography
Typography
Typography is also a very important element of an efficient visual identification system , because the graphic style of the text used by a given company should be appropriate to the nature of the business. Imagine a situation in which a funeral home sends a letter of condolences using a font like “Comic sans”... Often, the problem with poorly selected brand typography is difficult to notice, because it is rarely given importance and the most popular fonts are used. Therefore, if we see that something is visually wrong, but we do not know what - it is worth considering changing the font.
Corporate colors
Brand colors
The psychology of color perception is very important in interpreting the nature of our company, much more than we think, which is confirmed by the fact that new studies are constantly being created analyzing human color perception. We know, among other things, that navy blue is perceived as the color of business, professionalism and stability, yellow is associated with the sun el salvador telemarketing data and brings to mind joy, energy and happiness, and green is associated with nature and means harmony, development and freshness. In practice, however, each shade of e.g. green will be associated differently, it may fall more into the color of the sea, or maybe into rotten green. Therefore, when choosing the perfect color , representing our company, it is also worth spending more time on it.
Company letterhead
Company letterhead
Running a business almost always involves creating and sending many documents to our clients, signing contracts and many kilograms of other paperwork that needs to be done. It is worth taking advantage of this fact and providing clients with whom we conduct such correspondence with an additional chance for a positive association of our company, through properly designed company letterhead . The chance of remembering us will be much higher if the client receives documents in an eye-catching graphic design with our recognizable logo.
Website
Website
Nowadays, a properly designed website is an absolute must, because it is already perceived as a virtual equivalent of our office , and no client would like to visit an office that is neglected. The well-known saying "People buy with their eyes" also applies here, because websites that look good visually, function efficiently, are properly organized both from the client's side and from the "backend" have a much greater chance of gaining the client's trust than outdated, unintuitive websites or even completely lacking it.
Dress Code
Dress code
Dress Code means a consistent style of clothing for employees . Of course, it is not well-received in all industries, but in most cases, the consistent nature of the clothing of employees indicates good relations and cooperation within the company, which means that cooperation with such a brand will most likely be exceptionally smooth.
Office appearance
Office appearance
The visual identification system also includes the appearance, atmosphere and condition of the office to which we invite our clients. I think that each of us would be happy to return to an office that looks very good, is well-kept and where a friendly atmosphere prevails.
Company car markings
Car marking - visual identification
If we have a vehicle that is intended to carry out the services we provide, or the car simply serves as an advertisement , it is also worth ensuring that the customer who sees it remembers it positively for as long as possible.
And many other materials
Brand - visual identification system
In fact, when thinking about a visual identification system , we must pay attention to all graphic , audiovisual or even textual materials that anyone outside the company has the opportunity to see, regardless of whether it is a billboard advertising our company, a doormat in front of our office or an Instagram story. The most important thing is to think about visual identification comprehensively , because even if we design a logo perfectly, which we then place on an old, off-putting website or billboard, unfortunately we will not achieve positive results, and we can even harm ourselves, because the graphic styles of one brand will clash strongly with each other.
The visual identification system itself is not everything, it is also called Corporate Design, which is part of Corporate Identity , together with Corporate Behavior (i.e. all the features that characterize a given company) and Corporate Communication (i.e. all the public messages that the company sends to competitors, potential customers or advertising recipients).