Acquisition
Acquisition reports give you the ability to understand how users found your site, and they present data based on the source and medium of your users, as well as other acquisition dimensions. There are dedicated reports for your Google Ads paid traffic , Google organic traffic, social media traffic, and traffic from custom campaign tags.
Active users
This refers to the number of users engaged on your website or app. A user must have russia whatsapp number the web page in focus or the app in the foreground for at least one second to be considered active. The number of engaged users is based on the parameter that Google Analytics 4 automatically collects, 'engagement_time_msec'.
Advertising Features
You need to enable this option to create audience lists and collect demographic and interest data. It's important to note that this option uses third-party advertising cookies and identifiers from Google itself.
Assignment
Attribution gives you the ability to control how conversion credit is given to the marketing channels that participated in a given action. Google Analytics offers several attribution models in advertising reporting, and attribution reporting can be configured in the settings.
You can also read about 'attribution models' here on our blog, we have a lot of content on this topic waiting for you!
Public
Google Analytics allows you to create 'audiences' to target users in your reports and to allow targeting to occur across any linked Google ADS account.
Average engagement time
Average engagement time shows the average amount of time people spend on your website or app. This metric is calculated by dividing the total time spent by the final number of users.
Like the metric mentioned above, we have the average engagement time per session , which has the difference of being based on sessions instead of users, that is, it divides the time by the total number of sessions.
Campaign name
'Campaign name' is one of the four main dimensions for reporting and analyzing marketing campaigns. It is provided when you use a campaign-tagged URL for your inbound marketing or Google Ads campaigns.
Campaign Tags
Using campaign tags, you can track internal marketing and report it on Google Ads. This metric also includes the campaign name, ID, source, medium, term, and content.
Channel
Through channels, you can perform higher-level groupings of your inbound marketing. Each channel can combine the source and medium to show you the overall performance.
Client ID
The Client ID is a unique identifier used by Google Analytics to report and analyze the behavior of users visiting your website. It is also randomly assigned and stored in a browser cookie on users' devices.
Content group
You can use content groups to classify each page on your site into their respective categories, i.e. it allows you to separate them into specific categories. This allows you to perform higher-level reporting and analysis based on your content classifications.
Conversion
A conversion will be reported whenever a user performs an event that has been defined as a conversion.
CPC
CPC, or cost-per-click, can be seen in your acquisition and advertising reports and typically refers to users who come to your site from paid ads. This metric includes traffic from linked Google ADS accounts and URLs tagged with campaigns where the media is set to 'paid' or even 'CPC'.
Events
Google Analytics 4 collects data as events, each of which includes page views and other events automatically collected by enhanced measurement.
If you have any questions about Google Analytics 4, we recommend that you look for other content about the platform and watch our video about the differences between Universal Analytics and GA4 .