Answers to overseas marketing promotion methods, it turns out they are all doing this!

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Overseas marketing and promotion is a new business that has emerged with the rise of global Internet e-commerce. How foreign trade enterprises and merchants can take the e-commerce train to seek greater benefits for themselves is the main issue of concern to everyone. The ticket to take this train is marketing and promotion. Enterprises use the global Internet to sell their products or services to every corner of the world, and spread word of mouth around the world. The effectiveness of marketing and promotion is closely related to the sales of corporate products, and it also affects consumers' impression and reputation of the product. Therefore, it is very important to master the methods of marketing and promotion. Let us focus on this aspect below.

1. Search Engine Marketing (SEM)

If foreign trade enterprises conduct search engine marketing, they kenya telegram number database cannot avoid the overseas giant of search engines-Google. Of course, choosing different overseas operating markets depends on the situation, and making good use of local search engines to improve marketing efficiency. Search engine marketing is divided into active and passive types. Whether it is active delivery or passive inclusion, what enterprises should do is to optimize the overall independent station, and the search ranking of the search engine will naturally rise.

2. Social platform marketing

Like domestic social platforms such as Sina Weibo and Baidu Tieba, foreign social networking sites such as Facebook and Twitter have a large user population and high user activity. The influence of marketing and promotion activities on these social platforms is obvious, which will greatly promote product sales and word-of-mouth communication.

3. Relying on foreign trade B2B platform marketing

When enterprises turn to B2B platform marketing and promotion, they should choose different platforms based on their own product characteristics and local market conditions. For example, if the product is sold in Latin America, it is a wise move to choose Tradekey; if it is facing Europe and the United States, they should look to Alibaba or Global Sources. Of course, if the company has sufficient funds and capabilities, it can build an overseas independent station to promote its products, so that it will not be subject to any restrictions.

4. Internet advertising marketing

The characteristic of Internet advertising marketing is that the investment and the results are proportional. The more money invested, the faster the results. Overseas Internet advertising is mainly AdWords advertising, or placing advertisements on major website portals, using the traffic of portal websites to market and promote their products.