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Posted: Tue Jan 21, 2025 6:26 am
In influencer marketing, engagement rate is a key indicator of the potential and success of a campaign. On YouTube, this rate varies depending on whether it is a macro or micro influencer. Therefore, it is useful to know this engagement rate and look for ways to improve it. And good news, we explain how to do it, right now, in this article.
What is the engagement rate on YouTube?
YouTube, the world's second largest search engine
The success of videos on different social platforms demonstrates the influence that this type of content has on Internet users, as well as being a vector of engagement. It is therefore not surprising that YouTube is the second vp facility manager email database search engine in the world and that the network is a privileged place for influencer marketing projects. In 2020, YouTube had around 2 billion users per month and 600,000 hours of video consumed every day .
In France alone, no less than 46 million users browse the social platform every month. The impact of YouTube cannot be overlooked. The social network is available in 90 countries and in 80 languages. The possibilities are immense for a content creator, but also for brands.
Understanding the calculation of engagement on Youtube
In terms of influencer marketing campaigns, the potential success of an influencer project can be assessed by taking into account the engagement rate. The latter corresponds to the actions of an audience on a YouTube page or on a video. It is one of the key performance indicators (KPI) of influencer marketing and allows the awareness and engagement of a community towards a video content and therefore towards an influencer to be assessed.
In 2020, French people aged 25 to 50 spent an average of 30 minutes a day watching content on YouTube. When implementing an influencer marketing campaign on the platform, the engagement rate of potential influencers is one of the main elements to be checked. The public does not only watch to learn and be entertained, but also to decide whether or not to buy a product. The possibility of engagement is high, hence the interest of brands in YouTube channels. It should be noted that the average engagement rate on YouTube in July 2021 was 1.7% according to the Social Status analysis tool , compared to 0.75% in 2020. So this is a figure to take into account.
A user who comments on or even shares a video content is considered to be giving a strong signal of satisfaction with the content they have just watched. Likes have less impact on the platform than comments, as they require less engagement from the user. Although the calculation of the engagement rate is different for each social network, on YouTube it is determined by the formula:
What is the engagement rate on YouTube?
YouTube, the world's second largest search engine
The success of videos on different social platforms demonstrates the influence that this type of content has on Internet users, as well as being a vector of engagement. It is therefore not surprising that YouTube is the second vp facility manager email database search engine in the world and that the network is a privileged place for influencer marketing projects. In 2020, YouTube had around 2 billion users per month and 600,000 hours of video consumed every day .
In France alone, no less than 46 million users browse the social platform every month. The impact of YouTube cannot be overlooked. The social network is available in 90 countries and in 80 languages. The possibilities are immense for a content creator, but also for brands.
Understanding the calculation of engagement on Youtube
In terms of influencer marketing campaigns, the potential success of an influencer project can be assessed by taking into account the engagement rate. The latter corresponds to the actions of an audience on a YouTube page or on a video. It is one of the key performance indicators (KPI) of influencer marketing and allows the awareness and engagement of a community towards a video content and therefore towards an influencer to be assessed.
In 2020, French people aged 25 to 50 spent an average of 30 minutes a day watching content on YouTube. When implementing an influencer marketing campaign on the platform, the engagement rate of potential influencers is one of the main elements to be checked. The public does not only watch to learn and be entertained, but also to decide whether or not to buy a product. The possibility of engagement is high, hence the interest of brands in YouTube channels. It should be noted that the average engagement rate on YouTube in July 2021 was 1.7% according to the Social Status analysis tool , compared to 0.75% in 2020. So this is a figure to take into account.
A user who comments on or even shares a video content is considered to be giving a strong signal of satisfaction with the content they have just watched. Likes have less impact on the platform than comments, as they require less engagement from the user. Although the calculation of the engagement rate is different for each social network, on YouTube it is determined by the formula: