TikTok statistics around the world

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TikTok has 1.051 billion monthly active users on its platform in 2023 , which shows an increase compared to the previous year when the figure closed at 1.4 billion active users per month. Additionally, it is expected that by the end of this year, the number of users each month will reach 1.8 billion people .

On the other hand, at the beginning of this year, TikTok reached 20.4% of Internet users over 18 years of age in the world, which is an encouraging sign for companies looking to amplify the reach of their brands. Precisely, it is estimated that advertising on TikTok currently reaches 13.1% of the world's population , constituting an important showcase for companies.

Figures on TikTok in Europe
In Western Europe, there are more than 10.5M active influencers on Instagram, TikTok and YouTube in 2023, and 15% are based in Spain . Instagram is the number one influencer platform in Spain, while TikTok is the one that brings together the most influencers in France, Germany and the Netherlands.

The detailed figures are:

United Kingdom: 2.4 million active influencers
Italy: 2.1 million active influencers
France: 1.6 million active influencers
Germany: 1.5 million active influencers
Spain: 1.5 million active influencers
Norway: 1.2 million
Note: The Nielsen InfluenceScope Study defines active influencers as anyone who has a public social media account with at least 1,000 followers and who has posted content in the past 6 months.

Read also on Kolsquare's influencer blog: What is the best time of day to post on TikTok?

How many downloads does the TikTok app have?
Everyone is going crazy for TikTok! According to Apptopia 's annual ranking , the app was downloaded 672 million times in 2022, of which 99 million were in the United States alone. This figure combines data from the App Store and Google Play.

As of 2023, TikTok is one of the apps with more than 1.051 billion downloads in the world, ranking second after Instagram, according to Data.ai

The average engagement rate on TikTok
TikTok continues to lead the list of social networks with the highest average engagement this year. Its average engagement rate is 5.69% , followed by YouTube with 5.24% . Meanwhile, engagement on both Facebook and Instagra risk managers email database m decreased this year, by 0.06% and 0.47% respectively.

These data only reflect the enormous potential of TikTok in the development of campaigns with influencers.

How is engagement rate calculated on TikTok? It's simply the sum of interactions (likes, comments, shares, etc.) divided by the number of views.

Building a strong and engaged community on TikTok is therefore easier and faster than on Instagram, especially if you have the opportunity to collaborate with influencers.

You might be interested in: How to improve your engagement rate on TikTok?

The number of influencers on TikTok
The number of teenagers around the world who dream of becoming TikTok influencers is uncountable. However, according to a study by Remitly , in countries like Spain, one in three young people wants to be an 'influencer'.

The influencer marketing economy has accelerated so much in recent years that it has given rise to many vocations. But how many influencers are there really? According to AFFDE, the number of influencers on TikTok has increased from 35,528 in 2020 to 106,104.