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Best times to post on Twitter 2025

Posted: Tue Jan 21, 2025 5:40 am
by shaownhasan
Sprout Social’s Data christmas island b2b leads Science team gathers this information by analyzing nearly 2 billion engagements across 400,000 social profiles across Twitter, Facebook, LinkedIn, Instagram, Pinterest and TikTok.


As one of the fastest-growing entertainment apps, TikTok showed it’s a powerhouse in the digital space. And with more and more businesses joining the platform, it’s important to know when is the best time to post on TikTok. With a projected 1.5 billion active users worldwide in 2024, we know that it’s one of the more popular social apps to date.

It’s important to understand how posting on TikTok at the right times can be a huge benefit to your TikTok marketing strategy. Global users on average spend 23.3 hours per month on the platform, meaning there is an opportunity to engage with a consistent audience. Keep an eye out for emerging trends or subcultures on the platform and test your own content.

Learn how to identify your best times to post globally on TikTok with a free trial of Sprout Social and test our ViralPost® feature.

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Disclaimer: Data from Sprout Social include users from various plan types, industries and locations. All time frames are recorded globally (not by Central Time), meaning you should be able to publish with the times provided in any timezone and see positive engagement results. Number of engagements represents total engagements a brand received on the specific channel during that hour time frame. Industry-specific data includes mid- to high-level engagement times. We recommend testing with your own accounts to find the most optimal send times.