Instagram: 4 Tools to Support Your Business Account
Posted: Tue Jan 21, 2025 5:33 am
It has long been known that Instagram , in addition to being an entertaining social media, is a great business tool . The application is actively used by 2 billion users per month and 500 million per day. The latest Gemius report shows that in Poland, there are 15.1 million real users .
Instagram for businesses offers opportunities to increase brand recognition, attract new customers, and build relationships with them . The portal is constantly evolving, allowing users to use a whole range of formats, from 24-hour stories to reels. A few months ago, we wrote about new features and changes to the application introduced in early 2024 alone — and there were a lot of them!
This means that there are a number of ways to create content that will attract the interest of potential customers and stay in the community's memory for longer . However, it is important to know that running a professional business Instagram account is an undertaking that requires ideas, strategies, and time resources. When taking on the challenge of building a decent business account, it is worth knowing and helping yourself with various tools that support running a profile in various aspects. In this post, we will present useful applications and programs that will make it easier to manage a company account on Instagram. Each of our four suggestions is helpful in a different aspect of working on the profile !
Meta Business Suite (formerly Creator Studio) - the basic account management tool
Meta Business Suite is an integrated tool that allows you to manage your Instagram and Facebook accounts and all aspects of marketing related to these profiles. The site also allows you to monitor business chats connected to both accounts.
The main advantage is the chance to clearly organize work when planning publications , and thus save time. Through Meta Business Suite it is possible to prepare the same publication for Instagram and Facebook at the same macedonia telemarketing data time and publish it at the same time. Entries can be scheduled almost a month in advance - sharing must take place between 20 minutes and 29 days from their creation. The number of planned entries is unlimited.
The site also allows you to run paid ads, conduct a comprehensive analysis of the results , and suggests favorable times for publication , based on the analysis of the hours when our recipients are most active.
Meta Business Suite can be used online, by accessing the website via a browser, or by downloading the mobile application - no matter how busy we are, this solution conveniently makes managing company portals always at your fingertips.
How to schedule a post on Instagram via Meta Business Suite?
Scheduling a post through Meta Business Suite is not complicated at all. We will walk you through the process step by step:
Once you have set up your Instagram account with Meta Business Suite, go to your account's management center and select the "Schedule" tab.Calendar in Meta Business Suite
For greater readability, you can expand the calendar to include the entire month.Calendar for a month
Select a day by clicking the plus in the upper right corner, then go to the first action that appears, which is "Schedule a post." Note: If you want to schedule a roll, select "Create a roll"Planning publications
Choose the medium you want to schedule your post on – Instagram account, Facebook profile, or both.Publication medium
Fill in all the details of your post in the appropriate fields — add text and media, optionally a location. Posts scheduled on Facebook can also include a link or a “Mood/Activity” feature, which is an emoji that shows what you’re doing or how you’re feeling.Post details
>
Here you can use the "Customize post for Facebook and Instagram" option if you want to schedule the same post for both portals at the same time, but you think it should have different description details - for example, you want to add hashtags under the content that is to be published on Instagram.Difference in posts
Then, go to the section just below the post details called “Scheduling Options.” This is where you can set what day and time your post should go live.Planning options
Verify that all the details are entered correctly, then click “Schedule.” That’s it—the entry will soon be on your monthly schedule.Scheduled publication
Grid Post - creating a thoughtful feed
The next tool we want to show you is strictly related to the visual and graphic side of running an Instagram account . As you know, Instagram is mostly visual content. Once mainly photos, now also stories and reels. The ability to add formats other than just graphics has not completely replaced the roots from which Instagram began - on the contrary, photos are coming back into favor! Some time ago, Instagram admitted that it focused too much on promoting reels. The application constantly updates the way in which the algorithms work. The newer changes in this area are not to favor only videos, but instead to appreciate the balance of the formats used.
After all, man does not live by video alone! For this reason, it is worth paying attention not only to (so widely discussed in recent years) reels, but also to focus on carousels and individual posts - their attractiveness, quality and originality. Here, Grid Post comes to the rescue - an application that allows you to divide large rectangular photos into square graphics , perfectly matching the Instagram format. It allows you to achieve the effect of a photo divided into smaller elements, which can consist of 3, 6 or 9 images, depending on our preferences.
Grid Post It is easy to use and thanks to it we can easily create a grid — made up of several or one photo — The grid is a plan for arranging graphics on our profile . Using this tool in a creative and thoughtful way, we can create an Instagram feed that will be coherent and stand out from the rest.
Instagram for businesses offers opportunities to increase brand recognition, attract new customers, and build relationships with them . The portal is constantly evolving, allowing users to use a whole range of formats, from 24-hour stories to reels. A few months ago, we wrote about new features and changes to the application introduced in early 2024 alone — and there were a lot of them!
This means that there are a number of ways to create content that will attract the interest of potential customers and stay in the community's memory for longer . However, it is important to know that running a professional business Instagram account is an undertaking that requires ideas, strategies, and time resources. When taking on the challenge of building a decent business account, it is worth knowing and helping yourself with various tools that support running a profile in various aspects. In this post, we will present useful applications and programs that will make it easier to manage a company account on Instagram. Each of our four suggestions is helpful in a different aspect of working on the profile !
Meta Business Suite (formerly Creator Studio) - the basic account management tool
Meta Business Suite is an integrated tool that allows you to manage your Instagram and Facebook accounts and all aspects of marketing related to these profiles. The site also allows you to monitor business chats connected to both accounts.
The main advantage is the chance to clearly organize work when planning publications , and thus save time. Through Meta Business Suite it is possible to prepare the same publication for Instagram and Facebook at the same macedonia telemarketing data time and publish it at the same time. Entries can be scheduled almost a month in advance - sharing must take place between 20 minutes and 29 days from their creation. The number of planned entries is unlimited.
The site also allows you to run paid ads, conduct a comprehensive analysis of the results , and suggests favorable times for publication , based on the analysis of the hours when our recipients are most active.
Meta Business Suite can be used online, by accessing the website via a browser, or by downloading the mobile application - no matter how busy we are, this solution conveniently makes managing company portals always at your fingertips.
How to schedule a post on Instagram via Meta Business Suite?
Scheduling a post through Meta Business Suite is not complicated at all. We will walk you through the process step by step:
Once you have set up your Instagram account with Meta Business Suite, go to your account's management center and select the "Schedule" tab.Calendar in Meta Business Suite
For greater readability, you can expand the calendar to include the entire month.Calendar for a month
Select a day by clicking the plus in the upper right corner, then go to the first action that appears, which is "Schedule a post." Note: If you want to schedule a roll, select "Create a roll"Planning publications
Choose the medium you want to schedule your post on – Instagram account, Facebook profile, or both.Publication medium
Fill in all the details of your post in the appropriate fields — add text and media, optionally a location. Posts scheduled on Facebook can also include a link or a “Mood/Activity” feature, which is an emoji that shows what you’re doing or how you’re feeling.Post details
>
Here you can use the "Customize post for Facebook and Instagram" option if you want to schedule the same post for both portals at the same time, but you think it should have different description details - for example, you want to add hashtags under the content that is to be published on Instagram.Difference in posts
Then, go to the section just below the post details called “Scheduling Options.” This is where you can set what day and time your post should go live.Planning options
Verify that all the details are entered correctly, then click “Schedule.” That’s it—the entry will soon be on your monthly schedule.Scheduled publication
Grid Post - creating a thoughtful feed
The next tool we want to show you is strictly related to the visual and graphic side of running an Instagram account . As you know, Instagram is mostly visual content. Once mainly photos, now also stories and reels. The ability to add formats other than just graphics has not completely replaced the roots from which Instagram began - on the contrary, photos are coming back into favor! Some time ago, Instagram admitted that it focused too much on promoting reels. The application constantly updates the way in which the algorithms work. The newer changes in this area are not to favor only videos, but instead to appreciate the balance of the formats used.
After all, man does not live by video alone! For this reason, it is worth paying attention not only to (so widely discussed in recent years) reels, but also to focus on carousels and individual posts - their attractiveness, quality and originality. Here, Grid Post comes to the rescue - an application that allows you to divide large rectangular photos into square graphics , perfectly matching the Instagram format. It allows you to achieve the effect of a photo divided into smaller elements, which can consist of 3, 6 or 9 images, depending on our preferences.
Grid Post It is easy to use and thanks to it we can easily create a grid — made up of several or one photo — The grid is a plan for arranging graphics on our profile . Using this tool in a creative and thoughtful way, we can create an Instagram feed that will be coherent and stand out from the rest.