Omnichannel Data: How to Create a New Customer Relationship?

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Discover how to achieve a 360-degree customer view based on an omnichannel data strategy
The transversality of commerce allows us to glimpse great transformations in the relationship between companies, products and customers. At the same time, innovation brings companies closer to their consumers. But defining an omnichannel data strategy with a 360-degree view of the customer are objectives that need to be addressed hand in hand.


As recent surveys point out , “to achieve omnichannel, the tools that will be in trend in 2022 are assisted sales, automation, direct connectivity to the cloud, digitalization of points of sale, and data security.” Many companies and businesses have made the decision to introduce an omnichannel vision to benefit from its various positive aspects, but in one way or another they cannot find a way to begin to demonstrate the benefits of this type of strategy. Where to start? How to do it without it twitter database up being an overly complicated process?

The idea is to simplify the process and master the data in a convenient way so as not to fail in the attempt. This means doing two things: establishing a strategy and understanding the data.







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I know you
This is the promise that every company must make to its customers: I know you and that is why I know what you need at any given moment. To achieve this, in practice, the flow of information could be simplified in this way:



Correct data management enables a deep understanding of the customer to understand what they need at any given time, what their preferred channels are according to each circumstance and what communication circuits they prefer to establish at any given time with the company.

All this wealth of knowledge, which is only possible with a correct understanding of the data, allows us to create a robust and consolidated 360-degree customer view over time.
This same 360-degree vision, at the same time, provides feedback on the possibilities of strengthening the omnichannel strategy and detecting opportunities for continuous improvement.

These steps will help us overcome all the initial problems and misconceptions we will face in the omnichannel circuit from the very beginning. For example, it is recommended to abandon the old premise that omnichannel was just a marketing initiative, something that was often claimed by those who were unaware of the real nature of this strategy.