Using stories: Stories of real people create an emotional connection.

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Once the customer's attention is captured, it is important to retain it by presenting the product or service as a solution to the problem. Methods:
Value Reveal: State how your product is better than the competition.
Example: Apple successfully keeps users interested by telling them how their products improve their everyday lives.
Desire
At this stage, you need to awaken the desire to india phone number list purchase the product. Tools:
Demonstrating a benefit. For example, emphasizing time or money savings.
Reviews: Positive reviews build trust.
Example: Car advertising often focuses on benefits such as safety, comfort or style.
Action
The task is to encourage the client to take a specific action, be it a purchase, subscription or order. Methods:
Call to action. Phrases like “Buy now!” or “Get a free consultation” motivate you to take the next step.
Simplify the process. The easier it is to make a purchase, the higher the likelihood of conversion.
Example: Amazon uses the “Buy in 1 click” button, which shortens the path from desire to action.
Historical context