The introductory email has a number russian number whatsapp of widgets inside. First, is simple product recommendation widget highlighting the most popular gifts. Each product belongs to it's own category.
Followed by a more direct call to action on across various categories.
Walmart doesn't know which categories are most relevant to me. In this context, the email serves as an entry point to help shortcut my shopping experience and aid in product discovery.
Walmart Cyber Monday 3rd email subject line
Email 3 Subject Line: Epic DEALS won’t last long!
Beginning in the third email, Walmart shifts the tone of it's messaging from excitement to scarcity.
While the general format of the subject line remains the same (emoji, text, repeat emoji), the content is very different. Clocks are used to insinuate time is ticking. Risk aversion and time sensitivity language is also employed.
Likewise, the lead content is changed to reinforce this message.
Email subject line 4: Sun is setting on CYBER MONDAY!
The scarcity them is followed up in the next email This time, the main copy reads "final hours" in the email body.
Again, the calls to action all revolve around discovery.
Walmart Cyber Monday 5th+ email subject line
If a customer doesn't convert during Cyber Monday, Walmart actually extends the various deals. They do this through a mini email series that is triggered if the customer did not complete a purchase.
Here we will just highlight the subject lines.