High reach but low engagement
Posted: Tue Jan 21, 2025 5:04 am
This issue often arises with macro and mega-influencers with broad audiences. These influencers may have millions of followers, but their audiences aren’t the most engaged. However, this challenge can also occur with smaller creators if the campaign doesn’t resonate with their audience or feels too sales-y, low-quality or rushed.
Avoid low engagement jordan business email list by partnering with influencers with demographics similar to your target audience and high engagement rates. Influencers know their fans best, so work with them to make content that really interests their followers.
Inadequate reporting post-campaign
Without good reporting, you miss out on learning what did or didn’t work. One way to avoid this is to identify the critical influencer marketing metrics and results you’ll track from the start. For example, Sprout Influencer Marketing offers link-tracking that enables users to add UTM parameters and platform pixels to gather full-funnel performance insights.
Choosing an influencer management tool
Ultimately, the best way to manage an influencer marketing campaign is to use influencer marketing tools. These platforms are designed to streamline and organize every part of a campaign.
They help you find the best influencers, manage contracts, communicate and collaborate with their teams, track campaign performance and stay on top of deadlines. Centralizing these critical tasks saves you time, reduces stress and helps your influencer campaigns run smoothly.
Avoid low engagement jordan business email list by partnering with influencers with demographics similar to your target audience and high engagement rates. Influencers know their fans best, so work with them to make content that really interests their followers.
Inadequate reporting post-campaign
Without good reporting, you miss out on learning what did or didn’t work. One way to avoid this is to identify the critical influencer marketing metrics and results you’ll track from the start. For example, Sprout Influencer Marketing offers link-tracking that enables users to add UTM parameters and platform pixels to gather full-funnel performance insights.
Choosing an influencer management tool
Ultimately, the best way to manage an influencer marketing campaign is to use influencer marketing tools. These platforms are designed to streamline and organize every part of a campaign.
They help you find the best influencers, manage contracts, communicate and collaborate with their teams, track campaign performance and stay on top of deadlines. Centralizing these critical tasks saves you time, reduces stress and helps your influencer campaigns run smoothly.