8. Embrace the rise of AI in copywriting
Posted: Tue Jan 21, 2025 4:40 am
Artificial intelligence (AI) isn’t going to take iraq business email list your job. Instead, embracing generative AI can make you a more productive marketer and copywriter. It can speed up your content development process and help you overcome writer’s block. Try inputting the link to your brand style guide (from step #2) and other examples of your brand’s content for the best copy outputs.
Of course, AI isn’t a flawless solution. While it can automate workflows and kickstart brainstorming, a human touch is needed to make sure your copy is appropriate for audiences.
Ultimately, AI is meant to be a complementary tool, which is why Sprout uses it to empower your team to do their best work. With our AI Assist, get help generating post text and image alt text, so your posts remain fresh and accessible. Within our Smart Inbox, use Enhance by AI Assist to automatically adjust the tone of your messages so your response always hits just right.
9. Analyze your metrics
The art of social media copywriting doesn’t end when you hit publish. If you take a “post and ghost” approach, you’ll miss critical audience insights that can help you improve your copywriting skills for your unique audience. After your content goes live, monitor how your followers react. Reflect on your performance by asking questions like:
Of course, AI isn’t a flawless solution. While it can automate workflows and kickstart brainstorming, a human touch is needed to make sure your copy is appropriate for audiences.
Ultimately, AI is meant to be a complementary tool, which is why Sprout uses it to empower your team to do their best work. With our AI Assist, get help generating post text and image alt text, so your posts remain fresh and accessible. Within our Smart Inbox, use Enhance by AI Assist to automatically adjust the tone of your messages so your response always hits just right.
9. Analyze your metrics
The art of social media copywriting doesn’t end when you hit publish. If you take a “post and ghost” approach, you’ll miss critical audience insights that can help you improve your copywriting skills for your unique audience. After your content goes live, monitor how your followers react. Reflect on your performance by asking questions like: