Sprout Social Instagram carousel of repurposed content

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Turn a webinar into a video
Webinars offer informative and educational content indonesia business email list for social followers, but often, followers need to watch them live. Why not turn a webinar recording into a social video, similar to what SAP has done below. In this case, they’ve used the whole webinar as a video, but you can also slice and dice the recording into bite-sized pieces for different social channels.

SAP LinkedIn webinar video

Focus on the numbers
Stats on social media tend to capture a lot of attention, especially in industries where building credibility and expertise matter. Create stat-based static graphics or short videos that use your brand’s research from reports and white papers to showcase your authority in the space.

NetScout X stats post

Use the power of a memorable quote
Looking to spark conversation, build authority‌ or drive engagement? A powerful quote can make your content stand out. Comb through your blogs, reports, interviews and other text-based content for a quote that’ll capture your audience’s attention. Share it as a static graphic on your networks.

Nike X post with memorable quote

Smart content repurposing generates exponential returns
If you already have high-performing content, it’s time to use it across channels. With a little creative reformatting and thoughtful placement, social media marketers can make the most of all their brand’s greatest content and reduce the content generation workload. It’s a win-win.